Top Branding Companies
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Montréal, CanadaServices provided
See all 15 projectsBrandlucent is a branding agency specializing in brand development, brand strategy, and corporate identity. Overall, they receive overwhelmingly positive feedback, with 100% of clients praising their creativity and understanding of company culture. Approximately 80% of reviews highlight their effective project management and on-time delivery, while 70% emphasize their excellent communication and collaboration skills.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 48 projectsStarfish is a branding and marketing agency specializing in brand strategy, corporate identity, and visual identity design, consistently praised for their strategic expertise and collaborative approach. Across numerous reviews, 100% of clients commend their responsiveness and ability to deliver on time, while 80% highlight their exceptional creativity and personalized service. Notable success stories include effective brand positioning and significant project outcomes, with recurring themes of strong communication and partnership.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
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UndisclosedUndisclosed2 - 9Treviso, Italy
Services provided
Launched in 2023, AЯTETRA Design Studio is a branding firm. The team offers Branding and Product Design and is based in Treviso, Italy and Perth, Australia.
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$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Whipsaw is a small Product Design company based in San Francisco, California. The team specializes in Product Design and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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$1,000+$150 - $199 / hrFreelancerRidgefield, CT
Services provided
The Paul Wro Design Co. Is a branding company and web design agency located in Ridgefield, Connecticut. They focus on Branding and Web Design and were launched in 2008.
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Undisclosed$150 - $199 / hr2 - 9Orlando, FL
Services provided
PRISMATIC is a small branding company. They specialize in Branding and Marketing Strategy and were founded in 2002.
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$1,000+$100 - $149 / hr10 - 49Canberra, Australia
Services provided
See all 1 projectsAmoux Company specializes in branding, marketing, and corporate identity, with a strong focus on brand development and logo design. Overall feedback highlights their creativity, effective communication, and passion for marketing, resulting in measurable success such as increased sales and customer retention. Clients appreciate their alignment with company values and the personal growth they bring to each project.
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$5,000+$50 - $99 / hr10 - 49Greenville, SC
Services provided
The OrangeByte, a branding agency, was founded in 2012. The agency provides Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Seattle, WA
Services provided
MG2 Design is an Architectural Design company. Headquartered in Seattle, Washington and Irvine, California, the agency was established in 1971. Their team focuses on Architectural Design and
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, web design, and brand identity development. The reviews showcase a spectrum of feedback, with 66% of reviews highlighting their strong project management and communication skills, while 33% indicate issues with delivery timelines and communication. DD.NYC® is praised for its creativity and comprehensive brand strategy, yet some clients express concerns over project delays and inconsistent communication.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 40 projectsQream is a branding and visual identity company recognized for its comprehensive services in brand identity development, brand strategy, and visual identity design. Reviews indicate a 100% satisfaction rate with consistent praise for their creativity, project management, and ability to deliver high-quality results promptly. Approximately 70% of reviewers highlighted their alignment with company values and exceptional responsiveness.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
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$25,000+$150 - $199 / hr250 - 999Bengaluru, India
Services provided
Hiveminds, a branding agency, was founded in 2010. The company provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
See all 1 projectsNekton India offers services in Branding, Marketing, Corporate Identity, and Logo Design. Clients have praised their quick response time, effective workflow, and high-quality product offerings. The team is noted for being friendly and responsible, delivering excellent designs that meet client requirements.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding agency that provides services such as brand strategy, corporate identity, and visual identity design. The agency consistently receives positive feedback, with 100% of reviewers highlighting their strategic and innovative approach to brand development. Clients praise their exceptional communication and responsiveness, with a strong focus on understanding client needs and delivering timely results.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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$1,000+$100 - $149 / hr2 - 9Hals, Denmark
Services provided
Agensa is a Hals, Denmark-based branding company. Established in 2016, the team provides Branding and Social Media Marketing.
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$5,000+Undisclosed2 - 9London, England
Services provided
Run is a branding firm. The company is in London, England. Their services include Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 51 projectsDuck.Design is a branding agency specializing in brand development, brand strategy, corporate branding, visual identity design, and logo design. With a 100% positive feedback rate, clients consistently praise their creativity, professionalism, and ability to deliver high-quality work on time. Notably, 80% of reviews highlight their exceptional value for cost, while 60% commend their responsiveness and communication skills.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
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Launched in 2019, Practice Practice is a branding firm. Located in Vancouver, Canada, the team offers Branding and E-Commerce Development.
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$10,000+$50 - $99 / hr2 - 9London, England
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Branding company Allegiant One is located in London, England. They specialize in Branding and Digital Strategy and were launched in 2013.
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$5,000+$200 - $300 / hr10 - 49Manhattan Beach, CA
Services provided
South of LA is a branding company. The Manhattan Beach, California-based agency focuses on Branding and Graphic Design.
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$5,000+$50 - $99 / hrFreelancerMarkopoulo Mesogaias, Greece
Services provided
Atstudio Graphic & Web Design is a branding company. Founded in 2015, the agency is based in Markopoulo Mesogaias, Greece. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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CATCH EVENTS is an Event Marketing company. The team provides Event Marketing and Branding and is located in Nationwide, Ireland and Dublin, Ireland.
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$75,000+$100 - $149 / hr2 - 9
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Branding firm and Packaging Design company 4am Designs offers Branding and Packaging Design. They are headquartered in Mumbai, India.
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$5,000+$50 - $99 / hr10 - 49Pune, India
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Photosyntesis Branding Solutions LLP is a Pune, India-based Marketing Strategy company. They offer Marketing Strategy and Branding.
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$10,000+$100 - $149 / hr2 - 9Ma'alot-Tarshiha, Israel
Services provided
Small branding company Fabula, is based in Ma'alot-Tarshiha, Israel. Their services include Branding and Web Design.
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$1,000+$150 - $199 / hr2 - 9Tampa, FL
Services provided
Triangular Studio Inc is a branding company founded in 2017. Their services include Branding and Web Design.
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$10,000+< $25 / hr50 - 249Memphis, TN
Services provided
See all 1 projectsAEGIIZ TECHNOLOGIES offers web design, development, and digital marketing services. Across their reviews, clients commend the company's professional team, dedication, and commitment to delivering quality work on time. AEGIIZ TECHNOLOGIES is recognized for its good value for cost, impressive infrastructure, and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
Grand Brand & Co is a branding firm based in Tampa, Florida. They specialize in Branding and Web Design and were established in 2015.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Amanda Lowry - Brand Strategist is a small -based branding firm. The team offers Branding and Logo.
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$5,000+$150 - $199 / hr50 - 249Johnston, IA
Services provided
AKC Marketing, a branding agency, was founded in 2007. They specializes in Branding and Media Planning & Buying.
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$10,000+$200 - $300 / hr2 - 9Rawalpindi, Pakistan
Services provided
Blusols is a branding company launched in 2019. The team provides Branding and Digital Strategy and is in Rawalpindi, Pakistan.
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$10,000+Undisclosed2 - 9Kuwait City, Kuwait
Services provided
Concrete, a branding agency, was established in 2018. The agency provides Branding and Marketing Strategy, and is small.
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$10,000+Undisclosed2 - 9Upland, CA
Services provided
Panoramic is a branding firm. The Upland, California-based firm provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Antigua Guatemala, Guatemala
Services provided
Guatemala Marketing is a small Antigua Guatemala, Guatemala-based branding company. Their services include Branding and Graphic Design.
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Undisclosed$50 - $99 / hr2 - 9
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Alkamye | Digital Marketing Agency is a branding agency. The small West Hartford, Connecticut-based team offers Branding and Digital Strategy. The firm was founded in 2016.
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$1,000+$100 - $149 / hr2 - 9Henderson, NV
Services provided
Brand Device, LLC is a branding company. They were established in 2020 and focus on Branding and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Iseno is a branding firm. Established in 2016, the company provides Branding and Digital Strategy.
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$5,000+Undisclosed2 - 9Bengaluru, India
Services provided
Gopigraphy, Inc., a branding agency, is headquartered in Bengaluru, India. The team provides Branding and Graphic Design.
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$5,000+$200 - $300 / hr50 - 249New Delhi, India
Services provided
Techsharks Internet Services Pvt Ltd is a branding company. The company is headquartered in New Delhi, India. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
Pixels and Pencils Creative Direction Inc. Is a Toronto, Canada-based branding agency. They provide Branding and UX/UI Design.
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$10,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
Services provided
Branding agency M360 branding agency specializes in Branding and Advertising. They are located in Kyiv, Ukraine.
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$1,000+$25 - $49 / hr2 - 9Casablanca, Morocco
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Small branding company Agency 99 - Design Studio, is headquartered in Casablanca, Morocco. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed1,000 - 9,999
Services provided
Launched in 2014, Siccotra is a branding firm. The firm offers Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9
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Established in 2016, Transversal Branding and Marketing is a small branding agency located in Miramar, Florida. Their team offers Branding and Web Development.
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$10,000+$100 - $149 / hr50 - 249Vilnius, Lithuania
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Synthesis Consulting Group is a branding company founded in 2016. The team focuses on Branding and Market Research and is located in Vilnius, Lithuania.
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$1,000+Undisclosed2 - 9
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Branding firm Bulldozer specializes in Branding and Marketing Strategy. They were founded in 2024.
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$5,000+Undisclosed2 - 9
Services provided
Studio Six F is a branding firm. They provide Branding and Packaging Design and are in Delhi, India.
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UndisclosedUndisclosed10 - 49Riyadh, Saudi Arabia
Services provided
XELEMENT is an Advertising company. Their small team of employees is in Riyadh, Saudi Arabia. Their team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Bangor, Northern Ireland
Services provided
Inkbot Design is a branding firm established in 2010. Their services include Branding and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9Cape Town, South Africa
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Brandright is a small branding agency and Marketing Strategy company based in Cape Town, South Africa. The team specializes in Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Pune, India
Services provided
Godrej Developer is an Advertising and branding firm. Based in Pune, India, the company was founded in 2012. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Markham, Canada
Services provided
NET FUSION DESIGNS is a small Advertising and branding company in Markham, Canada. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Harderwijk, Netherlands
Services provided
Extel Media is a branding company and Digital Strategy company established in 2018. The team focuses on Branding and Digital Strategy and is in Harderwijk, Netherlands.
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UndisclosedUndisclosed2 - 9
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HeySummit is a branding company and Event Management company. Founded in 2018, the team offers Branding and Event Management.
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$1,000+< $25 / hr2 - 9
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Advertising and branding company Inspector Espanol was launched in 2025. The small team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2024, Up To Top | Best Digital Marketing Agency in Lahore is a branding agency and social media marketing company. The small team focuses on Branding and Social Media Marketing.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.1/40.019.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.8/40.019.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.3/40.019/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
37.4/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
65% Branding35% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.4/40.017.6/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Branding10% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?