Top Media Buying & Planning Agencies
The biggest challenge for businesses nowadays is reaching their audiences at the right time. Media buying can help brands expand their reach and connect with their target audience effectively, ensuring maximum return.
Essentially, media buying is a form of advertising that involves procuring advertising space on relevant media channels such as television, radio, print, and digital. It aims to secure those slots at the optimal time and cost for optimal exposure. The process requires extensive planning and strategic negotiations, requiring in-depth data on demographics and competition.
Media buying agencies are dedicated service providers that specialize in purchasing, managing, and optimizing ad placements for brands. They can handle everything from market research and audience targeting to negotiating ad placements and performance analysis. These agencies are also committed to building strong relationships with media providers, allowing them to secure premium ad spaces for competitive prices.
Before enlisting the services of a professional media buying agency, it’s important to understand price models and costs to avoid financial strain. Most media buying agencies follow one of five common structures — Cost Per Mille (CPM), Cost Per Click (CPC), Cost Per Acquisition (CPA), flat-rate pricing, and retainer model. Each of these has its advantages and disadvantages and which is the best will ultimately depend on the client’s goals and financial resources.
Media buying is a powerful solution when executed correctly. However, success ultimately depends on finding the right agency that understands your goals, offers the best package for your investment, and can guide you through the process.
5,901 Companies
List of the Top Media Buying & Planning Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Miami, FLServices provided
10% Media Planning & Buying10% Advertising10% E-Commerce Development +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Video Production10% Web Design10% Web DevelopmentSee all 23 projectsAnderson Collaborative™ is a strategic Media Planning and Buying agency specializing in advertising strategy, media audience segmentation, and digital marketing services. Clients consistently commend the company for its exceptional communication, adaptability, and data-driven approach. With a 100% positive feedback rate, reviewers frequently highlight the agency's ability to deliver impressive ROAS, with one client noting an 8-10 times return on ad spend.
1 of 1 reviews is 5 starsUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
In recent reviews, clients have praised Anderson Collaborative™ for their effective project management and responsiveness. One client noted a significant increase in website traffic and lead submissions, attributing this success to the team's urgency and commitment to objectives. The company was selected for its high ratings and alignment with client values, demonstrating strong satisfaction. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified by clients.Was this helpful?
3 of 3 Media Planning & Buying reviews are 5 stars$200,000 – $999,999 avg. project costRead 3 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Advertising & Branding for Cleaning Chemicals Manufacturer
5.0 — Anderson Collaborative provides advertising services for a cleaning chemicals manufacturer. They improve the brand's social media presence and handle product launches, ad spend, design, and Read moreWas this helpful?
Industry Experience
Anderson Collaborative™ demonstrates significant expertise in various industries, notably Arts, Entertainment & Music, Advertising & Marketing, Consumer Products, Real Estate, and Financial Services. Clients praise their innovative digital marketing strategies, robust project management, and ability to enhance visibility and sales. Overall sentiment across industries is highly positive, with clients noting substantial improvements in engagement and ROI, making them a suitable partner for organizations seeking growth in these sectors.
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Arts, entertainment & music Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial servicesWas this helpful?
More responsive than most other service providers
Get in TouchAnderson Collaborative™ is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$25,000+$150 - $199 / hr2 - 9Incline Village, NVServices provided
55% Media Planning & Buying15% Marketing Strategy10% Conversion Optimization +2 services10% Pay Per Click10% Social Media MarketingSee all 17 projectsEXL Media is a proficient media planning and buying firm that excels in advertising strategy and ad service purchasing. They receive overwhelmingly positive feedback, with 100% of reviewers praising their strategic approach and effective project management. Clients consistently commend their expertise in media audience segmentation and their ability to secure excellent advertising deals, resulting in significant business growth.
Reviews mention Transparent
Clients have expressed a strong sentiment of transparency regarding EXL Media's operations. One client noted their 'honesty and transparency throughout the project,' which contributed significantly to the partnership's success. Additionally, they highlighted the importance of EXL Media's involvement from the project's inception, fostering a collaborative environment that enhanced strategic outcomes. Overall, feedback indicates that EXL Media's transparent communication and commitment to client success are key strengths.-
Digital Marketing Services & Consulting for Credit Union
5.0 Oct 1, 2020Their honesty and transparency throughout the project were also helpful. They were always there from the beginning, putting together a custom strategy so they could make a campaign unique to our company.
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2 of 3 Media Planning & Buying reviews are 5 stars1 new review for Media Planning & Buying in past 6 months$200,000 – $999,999 avg. project costRead 3 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Digital & Print Media Buying & Advertising for Cruise Line
4.5 — EXL Media provides digital and print media buying and advertising services for a river cruise line. The team manages a significant monthly advertising budget across Google, Meta, Bing, and Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise EXL Media for their exceptional value and cost-effectiveness. One client noted that they secured advantageous contracts, resulting in significant savings and bonus impressions. Another highlighted a 311% increase in website sessions attributed to their strategic media planning. Overall, clients feel they receive high-quality service and results that justify their investment, with many expressing satisfaction with the transparency and management of their budgets, emphasizing that EXL Media treats their projects with care and dedication.Was this helpful?
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$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
50% Media Planning & Buying20% Pay Per Click15% Social Media Marketing +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a Media Planning and Buying firm known for its expertise in digital marketing and advertising strategy. Out of the reviews analyzed, 100% highlight the company's responsive communication and expert recommendations, resulting in successful campaign performance. Notably, clients appreciate their thorough understanding of unique market needs and the high value they offer for their services.
Reviews mention Reliable
Clients consistently express high satisfaction with Hotspex Media's reliability, noting their exceptional ability to meet budgets and deadlines. One client highlighted the team's quick responsiveness and availability, asserting they always had access to support. The consultative services provided were particularly praised, with clients emphasizing their trust in Hotspex Media to handle sensitive projects effectively. Overall, the sentiment reflects a strong confidence in the company's reliability and performance.-
Digital & Out-of-Home Marketing for PR Firm
5.0 Jan 14, 2022Hotspex Media does a stellar job meeting budgets and deadlines. Generally, we communicate with their team via phone calls and email. Hotspex Media’s team is available and quick to respond to our messages. I always have access to their team if I need them.
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1 of 1 reviews is 5 starsUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
In recent reviews, clients have praised Hotspex Media for their organized project management, effective communication, and impactful media strategies. One client highlighted a notable 30% increase in brand sentiment due to Hotspex's insights and execution. Their Reticle platform was commended for enhancing audience targeting accuracy. However, some feedback suggested the need for more proactive updates during quieter phases. Overall, the sentiment reflects strong satisfaction with Hotspex Media's performance and collaborative approach.Was this helpful?
Industry Experience
Hotspex Media has demonstrated expertise across various industries, including Manufacturing, Beauty & Cosmetics, Telecommunications, Consumer Products, Advertising & Marketing, Business Services, Healthcare, and Food & Beverage. Feedback highlights their strengths in digital marketing strategy, campaign management, and analytics, with clients noting impressive results in brand awareness, traffic generation, and lead conversion. Overall, sentiment is highly positive, indicating that companies in these sectors can expect effective, detail-oriented service and impactful outcomes from Hotspex Media.
Read All ReviewsSelect Industry to see insights
Manufacturing Beauty & Cosmetics Consumer Products Advertising & marketing Business services Other Industry Retail Construction Healthcare Telecommunications Food & BeverageWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently praised Hotspex Media for delivering exceptional value for money. Notably, one client mentioned they chose Hotspex for 'good value for cost' and experienced an increase in return on advertising spend (ROAS). Another client highlighted their ability to manage budgets effectively while achieving significant results, stating, 'they always make it work.' Overall, feedback indicates a strong sentiment of satisfaction regarding cost-effectiveness and the quality of services provided.Was this helpful?
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UndisclosedUndisclosedFreelancerRuislip, England
Services provided
10% Media Planning & Buying20% Content Marketing20% Corporate Photography +4 services20% Video Production10% Branding10% Public Relations10% Social Media MarketingGCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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Ability to Deliver considers three criteria:
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List of the Top 15 Media Buying & Planning Firms
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UndisclosedUndisclosed50 - 249San Francisco, CA
Ability to deliver
33.5/40.015.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.5/40.016.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
31.5/40.016.6/20 Reviews5/10 Clients & Experience9.8/10 Market PresenceService focus
70% Media Planning & Buying30% Other -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
UndisclosedUndisclosed10 - 49Toronto, Canada
Ability to deliver
29.7/40.016.2/20 Reviews7.9/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$25,000+$150 - $199 / hr2 - 9Incline Village, NV
Ability to deliver
32.5/40.017.4/20 Reviews8.5/10 Clients & Experience6.5/10 Market PresenceService focus
55% Media Planning & Buying45% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
38/40.019.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+< $25 / hr50 - 249New Delhi, India
Ability to deliver
39.8/40.020/20 Reviews9.9/10 Clients & Experience9.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$50,000+$150 - $199 / hr10 - 49Thousand Oaks, CA
Ability to deliver
30.5/40.016.2/20 Reviews9.3/10 Clients & Experience4.9/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
32.6/40.016.8/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
$1,000+$100 - $149 / hr1,000 - 9,999Las Vegas, NV
Ability to deliver
28/40.016.8/20 Reviews3.3/10 Clients & Experience7.9/10 Market PresenceService focus
35% Media Planning & Buying65% Other -
$5,000+$100 - $149 / hr50 - 249Toronto, Canada
Ability to deliver
27.6/40.016.2/20 Reviews6/10 Clients & Experience5.3/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35/40.015.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35.2/40.017.2/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed250 - 999Pittsburgh, PA
Ability to deliver
32.4/40.017/20 Reviews8.6/10 Clients & Experience6.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.8/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$100 - $149 / hr50 - 249Burlington, Canada
Ability to deliver
35/40.016.6/20 Reviews9.5/10 Clients & Experience8.9/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
26.8/40.017.2/20 Reviews4/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$5,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$25,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$10,000+$25 - $49 / hr10 - 49Coral Gables, FL
Ability to deliver
35.4/40.016.8/20 Reviews9.9/10 Clients & Experience8.7/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.5/40.017.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$25,000+$200 - $300 / hr50 - 249Berlin, Germany
Ability to deliver
35.7/40.016.4/20 Reviews9.9/10 Clients & Experience9.4/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$50,000+Undisclosed10 - 49St. Charles, IL
Ability to deliver
28.6/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
50% Media Planning & Buying50% Other
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