Contact AJ Brand
Get a custom proposalDesign a business you believe in.
My name's Aaron Johnson. I'm a brand strategist who knows founder-led businesses deeply. I work with leaders of $500K-$10M businesses who are struggling to sell something great, losing to lower-quality competitors, and can't explain what makes them different. I help you get clear on what you believe, then design your business and brand around it. No generic frameworks. Not a mission statement and a makeover. It's total clarity from the inside out so you can do business on purpose with a brand you're proud to lead.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
Freelancer
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Locations
Morgantown, WV
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Year founded
Founded 2025
1 Locations
- Morgantown , WV
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Our Story
My dad told me he didn't think I'd make it as a designer. He was right. I've always wanted more. When I left agency life, I had no idea what I was doing, but I knew what I believed: brands that win start with heart.
After 10+ years as creative director, I've led hundreds of brand transformations winning hearts, wallets, and awards worldwide. From bootstrapped startups to billion-dollar brands, my work has given founders like you the clarity and confidence to do work that matters.
Meet the Team
Aaron JohnsonOwner
What Sets Us Apart
Start with heart
Most consultants start with generic frameworks. Agencies slap on a new mission statement and call it a day. I help leaders build their entire business around the only thing no one can copy: belief.Live generously
No matter what industry you're in, you're in the service industry. Help people get what they want. Give without expecting anything in return. Do what's right, no matter the cost. Service is the greatest success.Think differently
When you play to win, you've already lost. Do things differently, not better. Stand for something. The world doesn't need another whatever you do. They need what only you can do.Locations (1)
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