Approach Commerce

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager of IQA Metal, an e-commerce company. We provide advanced IT asset and electronics recycling services, offering lifecycle management solutions for surplus and obsolete electronics while minimizing environmental impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Approach Commerce to accomplish for your business?

We needed help owning our complete e-commerce marketplace channels.

SOLUTION

What was the scope of their involvement?

Approach Commerce is responsible for the end-to-end marketplace strategy and execution for our project. This includes marketplace analysis, account structure planning, and the setup and optimization of key listings to ensure strong positioning and conversion readiness. The team handles brand presentation across the marketplace, keyword and SEO optimization, and operational guidance to support a smooth launch.Approach Commerce has worked on Amazon Marketplace, Walmart Marketplace, eBay Portal, BackMarket Marketplace, and Target+.

What is the team composition?

We work with one teammate from Approach Commerce.

How did you come to work with Approach Commerce?

We found Approach Commerce through an online search. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

So far, we’ve spent $20,000 with Approach Commerce.

What is the status of this engagement?

We started working with Approach Commerce in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project with Approach Commerce has resulted in clear, measurable progress across marketplace readiness, listing performance, and overall operational structure. Key outcomes include improved listing optimization, stronger keyword indexing, and a more professional and conversion-focused brand presence across the marketplace.We’ve also seen increased visibility, more consistent traffic to listings, and a clearer strategic roadmap for scaling the account. In addition, the account infrastructure and processes that Approach Commerce has put in place have made ongoing management more efficient and data-driven, allowing for better decision-making and long-term growth positioning.After Approach Commerce’s involvement, we’ve observed a noticeable improvement in listing visibility and engagement. Keyword indexing has expanded significantly, leading to stronger organic impressions and a steady increase in traffic to core listings. Within the first phase of optimization, listing sessions have increased by approximately 25%–40%, alongside a measurable lift in the click-through rate due to improved titles, images, and keyword alignment.Conversion rates have also improved by an estimated 15%–25% after the listing enhancements and content restructuring, resulting in more efficient traffic utilization. Additionally, overall listing quality scores and search placement have improved, helping the products rank more competitively within relevant search terms and categories. These changes have collectively contributed to more consistent traffic growth and a stronger foundation for long-term marketplace performance.The most significant improvements have been seen on Amazon, where listing visibility, keyword ranking, and overall session growth have increased the fastest after optimization. The structured listing enhancements, SEO alignment, and backend keyword strategy have had a direct impact on organic impressions and click-through rates, leading to more consistent traffic and stronger conversion performance.We’ve also observed positive momentum across other marketplace channels, but Amazon has shown the clearest and most measurable gains due to its data-driven ecosystem and the immediate impact of optimized listings, enhanced content, and account structure improvements. This has made it easier to track performance metrics such as sessions, conversion rate, and search placement, all of which have trended upward following Approach Commerce’s involvement.

How did Approach Commerce perform from a project management standpoint?

Approach Commerce has demonstrated strong and organized project management throughout our engagement. Their communication is clear, proactive, and structured, with well-defined milestones and consistent updates on progress. The team has outlined the scope, priorities, and execution plan early on, which has made it easy to stay aligned and understand each phase of the optimization process.Moreover, Approach Commerce has completed deliverables on time and in line with the agreed timeline. The team has maintained a steady workflow, responded quickly to questions or revision requests, and adapted efficiently when adjustments have been needed. Overall, their project management approach has felt reliable, transparent, and execution-focused, which has contributed to a smooth and well-coordinated experience.

What did you find most impressive about them?

What has stood out the most about Approach Commerce is the strategic depth and hands-on execution they’ve brought to our project. Rather than offering generic recommendations, they’ve provided tailored marketplace strategies that are directly aligned with our brand, category, and growth goals. Their ability to combine data-driven insights with practical execution has made the entire process feel structured, intentional, and results-focused.Another particularly impressive aspect has been working with Fahim (Founder & CEO). His attention to detail, responsiveness, and clear understanding of Amazon and marketplace ecosystems have set the tone for our engagement. Fahim has been highly proactive in identifying opportunities, refining listings, and guiding key decisions, which has made a noticeable difference in both performance and overall project clarity. The level of ownership, transparency, and strategic thinking he has brought has made Approach Commerce feel more like a true growth partner than just a service provider.

Are there any areas they could improve?

There’s nothing we can come up with at this point.