BFJ Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Vocational, Educational & Training

Describe what your company does in a single sentence.

Provides a variety of educational services, including courses in skill shortage areas, recognition of prior learning, and comprehensive support for both domestic and international students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• An in-depth review of our customer experience (CX) strategy and data integrity to ensure we were using best practices.
• Understand how our digital marketing efforts compared to industry competitors.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ helped us reallocate our budget to more effective channels, significantly lowering our cost per acquisition for new student enrollments. Not just that, their analysis of our customer journey highlighted key friction points on our website, leading us to optimise our user experience. This has resulted in a smoother application process and a higher conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The changes we've made to the website based on their recommendations have led to a 15% increase in our conversion rate on key landing pages and application forms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They pick up on requests promtly and cater to our needs beyond our expectations. Their deliveries are always on time with detailed and easy to understand justification.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to connect our ad spend directly to the friction points our students were experiencing on our site was incredibly insightful and set them apart from anyone we've worked with before. They didn't just give us numbers, they gave us a complete, actionable story.

Are there any areas for improvement or something BFJ Digital could have done differently?

No, we're fully satisfied with our experience with them.

BACKGROUND

Please describe your company and position.

I am the General Admin of Metals & Digital Assets Company

Describe what your company does in a single sentence.

Bullion dealer and secure storage solutions provider company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Unlocking more effective campaigns by identifying where our digital marketing data was being underutilised.
• Helped us expand our reach across multiple new media channels.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the strategic creation of professional print advertisements and engaging blog articles. They also provided foundational copywriting services to ensure our messaging was consistently persuasive and crafted effective press releases to help amplify our key announcements to a wider audience. The seamless integration of these services gave us a holistic and highly effective marketing presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to a significant increase of 15% in our real platform CPAs. The new data-driven website they built also resulted in improved SEO traffic, higher conversion rates, and a direct increase in revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We found their team to be professional, knowledgeable, and highly communicative.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to deliver key items on time and maintain clear communication throughout the process was a standout feature, making a complex project feel easy to manage.

Are there any areas for improvement or something BFJ Digital could have done differently?

We were happy with their work and the results they delivered.

BACKGROUND

Please describe your company and position.

I am the General Manager of Property Advisory Firm

Describe what your company does in a single sentence.

A property valuation and advisory firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Built a high-performing website that provides a seamless user experience.
• Put us on the first page of Google for key search terms with increased organic visibility and higher quality leads.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Close to my geographic location

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Everything started with a thorough audit to figure out exactly what was wrong with our old site and what our competitors were doing. From there, they designed and built a brand new WordPress website for us from scratch.

The key deliverables were a lightning-fast, bespoke WordPress site with a super easy-to-use backend, a full SEO strategy that included technical fixes and optimised content, and the implementation of advanced schema options to help us with our rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Within the six months, our organic website traffic increased by over 30%.
• Our target keyword rankings have seen a dramatic improvement, putting us on the first page of Google for key terms.
• The quality of the leads we are now getting is significantly higher, converting into real business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept us in the loop with clear communication and comprehensive timelines, delivering on every promise from the initial design to the final launch.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to deliver a website that's both beautiful and a powerful lead-generating machine is what truly sets them apart.

Are there any areas for improvement or something BFJ Digital could have done differently?

My team was satisfied with their work altogether.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a financial services company 

Describe what your company does in a single sentence.

Help trustees secure and manage loans within a Self-Managed Super Fund to purchase or refinance investment property while staying compliant with superannuation rules.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Attract Leads
• Marketing Strategy
• Paid Ad Campaigns

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital managed our SEO, Google Ads, and website optimisation, providing monthly reports and clear results. Key deliverables included improved rankings, active ad campaigns, and better lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger keyword rankings, more consistent website traffic, and a noticeable increase in qualified leads and enquiries during the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organised and responsive. Tasks were delivered on time, and they were quick to address questions or adjust to our needs.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to explain complex digital strategies in clear terms and tailor solutions specifically to our industry.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall the experience was positive, though clearer timelines at certain stages would have made the process even smoother.

BACKGROUND

Please describe your company and position.

 I am the Project Administrator of a construction company 

Describe what your company does in a single sentence.

A modular home builder that specialises in designing and constructing custom.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Improved lead quality
• Increased organic search visibility
• Created a modern digital presence

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

Close to my geographic location

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They designed a new website and social media strategy from the ground up to truly capture our brand. The key deliverables included a website built on HubSpot with over 30 custom modules and a unique homes filtering system, all seamlessly integrated with the CRM for better lead management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We saw a 42% increase in our organic website traffic, which was a direct result of their work.
• The site helped us improve our Google search presence, leading to a bump of over 6,000 Google search positions and a 400-point increase in our keyword rankings.
• The increase in significantly higher-quality leads that are now converting into real business for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They combined stunning design with powerful back-end functionality, and we're confident they delivered all items on time. They were truly a partner in every sense, delivering a website that was not just beautiful, but a true engine for our business.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to combine stunning design with powerful back-end functionality.

Are there any areas for improvement or something BFJ Digital could have done differently?

I'm overally satisfied with their work, nothing else to comment on.

BACKGROUND

Please describe your company and position.

I am the Director of Communications of Social Services Organisation

Describe what your company does in a single sentence.

We provide a comprehensive range of aged care, home care, disability, mental health, and family services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Simplified our organisation's complex mission, creating a powerful video that clearly communicated the breadth and impact of our work to a broad audience.
• Helped us build a deeper, more emotional connection with our community by highlighting personal stories and building trust.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

Close to my geographic location

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They first spent time with us on discovery and strategy, listening to our stories and understanding the heart of our mission. This led to the development of a strong creative concept and a clear script. The main deliverable was a two-minute feature video designed to showcase the positive impact we bring to the community. They focused on capturing beautiful, authentic moments between our staff and the people we serve, reminding viewers why our work is so important. They also used a content bank approach, meaning they produced for us with a range of edited short-form videos from the longer footage. This maximised our investment and gave us a library of clips to use on social media and other platforms, extending the life of the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feature video we embedded on our homepage has dramatically increased our website's engagement, and we've seen a measurable rise in overall traffic. Our video view time has also increased significantly, showing us that people are genuinely connecting with our stories. The shorter clips have been perfect for social media, helping us reach a much wider audience and driving more traffic back to our site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided comprehensive timelines from the start and kept us in the loop with clear communication at every stage of the process. They were proactive in sharing drafts and incorporating our feedback, ensuring timely delivery from the initial concept to the final production. We never had to wonder where the project stood, which was a huge comfort.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The most unique thing about BFJ Digital was their work ethic and how transparent they were about everything, from their pricing to the progress of the project. This level of honesty and transparency perfectly aligned with our own values, making them a true partner.

Are there any areas for improvement or something BFJ Digital could have done differently?

It was overall a wonderful experience working with them, there's no further note on this.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a law firm.

Describe what your company does in a single sentence.

We are a mid-sized law firm providing legal assistance to individuals and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Web Creation
• Web Design

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included custom site design to reflect our firm’s branding, development of key practice area and service pages, integration of contact and enquiry forms, mobile responsiveness, and setup for SEO optimisation. They also provided guidance on content structure and user experience to ensure the site is easy to navigate for our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen measurable improvements in website traffic, client enquiries submitted through the site, and engagement with our online content. The site now ranks better in search results and presents a more professional image of our firm.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed with clear timelines and regular updates at each stage. BFJ Digital were quick to adapt if we needed adjustments. They always took the time to explain technical aspects in a way that made sense for us.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine the technical expertise with a genuine understanding of our industry.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, we were very satisfied with the project. 

BACKGROUND

Please describe your company and position.

I am the Principle Architect of Architectural Firm

Describe what your company does in a single sentence.

A mid-size architectural firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Ensure data accuracy and integrity
• Improve reporting and actionable insights with specific KPIs
• Optimise the customers' journey

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

High ratings

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we brought BFJ Digital on board, our analytics were a mess. We knew we needed to get our data straight, especially with the move to GA4. They handled a complete GA4 auditing and implementation to make sure our project inquiries and client portal usage were being tracked accurately. The key deliverables were a fully implemented data layer with Google Tag Manager, which gave us a comprehensive view of all user actions. They also created fully customisable reports and dashboards for us in Looker Studio, simplifying our reporting process so we could easily see what was working. They also conducted a detailed conversion path analysis to help us better understand how potential clients were finding and engaging with us online. This has given us the insights we need to make smarter decisions about our marketing and refine our client journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The fully implemented data layer with Google Tag Manager and customisable reports simplified our process, allowing us to make 25% more informed marketing decisions.
• The conversion path analysis provided a 15% better understanding of client engagement, which helped optimise our client journey and improve our lead-to-client conversion rate by 10%.
• BFJ Digital's GA4 audit and implementation completely fixed our analytics data tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered items on time, and their team was proactive and highly responsive to all of our needs. Instead of simply following a checklist, they acted as a true partner, making valuable suggestions that improved the project and demonstrated a deep commitment to our success.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

How adaptable they were. They really got our business and didn't just provide some generic marketing solution. They took the time to understand that a "conversion" wasn't just a sale for us, it was a project inquiry or someone using our client portal. They tailored every single GA4 deliverable to our unique architectural context, and that's something you just don't get with a one-size-fits-all company.

Are there any areas for improvement or something BFJ Digital could have done differently?

Working with BFJ Digital was honestly a completely pleasant experience from start to finish. They made a daunting project feel manageable and their team was so easy to collaborate with.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a printer repair and office equipment company.

Describe what your company does in a single sentence.

Multi-location printer repairs and office equipment service provider for businesses and education clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Increase qualified leads
• Lift website conversion rate via faster pages
• Strengthen local trust signals

SOLUTION

How did you find BFJ Digital?

Recommended to us

Why did you select BFJ Digital over others?

Referred to me

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables:

• Google Ad campaigns and weekly optimisation.
• Optimise service/location pages, FAQs, manage Google Business Profiles and reviews.
• Remarketing, email/SMS flows, and abandoned-form follow-up.
• Lead scoring, routing, and feedback loop to improve lead quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes (4 months):

Qualified enquiries: +24%
Cost per lead: −19%
Conversion rate (site): 1.3% → 2.0%
Rankings: 11 page-one keywords; 5 in top-3; map pack wins in key suburbs
Calls & forms: calls +20%, form submissions +23%
Attribution & speed: GA4 + call tracking live; LCP improved 4.3s → 2.3s

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered most items on or ahead of schedule; risks were flagged early with new ETAs. They have same-day replies and thoughtful recommendations aligned to goals.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Focused on qualified leads and revenue, not vanity metrics. Clear “do next” actions, no hand-holding needed.

Are there any areas for improvement or something BFJ Digital could have done differently?

Maybe proactive update alerts eg - short notes when Google rolls out changes, with expected impact and actions.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Trueman Digital

Describe what your company does in a single sentence.

Digital Marketing SEO.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Content Marketing
• More Site Traffic
• Keyword Growth

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Great culture fit

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Reviewing and improving our existing website content so it’s more engaging and search-friendly.
• Researching and targeting the right keywords so our content shows up for the people who are looking for us.
• Tracking performance and reporting back so we can see what’s working and adjust quickly.
• Ongoing content and campaign ideas to keep us moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Key pages are appearing higher for our target keywords.
• Visitors are spending more time on our site.
• A noticeable lift in the number of people contacting us after finding our content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital delivered on time, communicated clearly, and responded quickly to our needs.

What was your primary form of communication with BFJ Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Collaborative approach. They explained their thinking in plain language and came up with creative ways to get results.

Are there any areas for improvement or something BFJ Digital could have done differently?

BFJ Digital delivered well on the agreed scope.