Brand Impetus

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Meals In Minutes, a food and beverage company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Impetus to accomplish for Meals In Minutes?

We needed to build a website.

SOLUTION

What was the scope of their involvement?

Brand Impetus designed and developed an e-commerce website for our D2C frozen meal kits. The team handled everything with feedback from me through every step of the process.

What is the team composition?

We worked with 2–5 teammates from Brand Impetus.

How did you come to work with Brand Impetus?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from March–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website functioned as it should. There were minor issues, but Brand Impetus helped us adjust and fix them.

How did Brand Impetus perform from a project management standpoint?

Brand Impetus’s project management was good. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

Brand Impetus’ easy communication was impressive.
Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Motovolt

Describe what your company does in a single sentence.

UI UX Design and Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Impetus to accomplish?

• The objective of this project was to revamp the existing website with a modern design, improve user experience, optimize it for better conversions, and ensure the new brand identity was consistently applied across all digital touchpoints and marketing collaterals.

SOLUTION

How did you find Brand Impetus?

Online Search

Why did you select Brand Impetus over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Brand Impetus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the project, the brand’s existing website became much clearer and easier for customers to understand. There was an increase in inbound leads and inquiries, improved communication with customers, and stronger alignment between the website and the brand’s messaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes on time. They had fast turnarounds. 

What was your primary form of communication with Brand Impetus?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Value for money for the kind of work they do. 

Are there any areas for improvement or something Brand Impetus could have done differently?

sometimes, work looks suboptimal. Requires many iterations to produce something we like.