Bryant Digital

BACKGROUND

Please describe your company and position.

I am a department director at Convert Solar

Describe what your company does in a single sentence.

Convert Solar is a leading residential solar provider dedicated to helping homeowners lower energy costs and gain energy independence through high-quality solar solutions. Founded with a focus on transparency, education, and performance, Convert Solar delivers custom-designed solar systems tailored to each home’s energy needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bryant Digital to accomplish?

• Revamp & Re-Design Our Website
• Implement CRM Integration for Scalable Lead Generation
• Drive Ongoing Growth Through Performance Marketing

SOLUTION

How did you find Bryant Digital?

Online Search

Why did you select Bryant Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Bryant Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Website Strategy, Design & Optimization
Bryant Digital led the full redesign and optimization of Convert Solar’s digital presence to support growth, credibility, and lead conversion. This included information architecture, messaging strategy, and high-impact web design focused on clarity, trust, and conversion. Pages were built with SEO best practices, fast load times, and mobile optimization, with conversion paths tailored to different traffic sources. Ongoing website optimization ensured continuous improvements in engagement and lead conversion rates.

 
2. CRM Integration & Lead Management Infrastructure
Bryant Digital implemented and integrated a centralized CRM to support scalable lead generation and sales operations. This included lead capture from all digital channels, automated lead routing, tagging, and attribution, and integration with marketing platforms. Custom workflows were developed to support follow-up, reporting, and performance tracking, enabling tighter alignment between marketing and sales and improving lead response times and close rates.

 
3. Paid Advertising & Performance Marketing
Bryant Digital planned, launched, and managed ongoing paid advertising campaigns across Google Search and Paid Social platforms. Campaigns were structured around full-funnel performance marketing, including top-of-funnel demand generation, mid-funnel education, and bottom-funnel conversion. Continuous optimization focused on improving cost-per-lead, lead quality, and overall return on ad spend through testing, budget allocation, and creative iteration.

 
4. Lead Generation & Funnel Optimization
Custom lead generation funnels were developed to convert traffic into qualified opportunities. This included landing page development, form optimization, call tracking, and conversion rate optimization. Bryant Digital continuously refined funnel performance using data and insights to increase lead volume while maintaining or improving quality.

 
5. Go-To-Market Strategy & Ongoing Growth Support
Bryant Digital served as Convert Solar’s long-term marketing and growth partner, supporting go-to-market strategy, channel expansion, and geographic growth. This included strategic planning, performance reporting, and ongoing optimization across all marketing efforts. The partnership extended beyond execution to include strategic guidance on scaling operations, marketing infrastructure, and long-term growth planning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered significant, sustained growth across revenue, lead generation, and marketing efficiency.

Revenue Growth: Convert Solar scaled from approximately $2M in annual revenue to over $65M within four years, demonstrating the impact of a scalable go-to-market strategy and full-funnel performance marketing.

Lead Generation at Scale: Bryant Digital built and optimized multi-channel lead generation systems that consistently delivered high volumes of qualified inbound leads, enabling rapid geographic expansion and sales team growth without sacrificing lead quality.
Improved Cost Efficiency: Through ongoing ad optimization, funnel testing, and attribution tracking, cost per lead was significantly reduced over time, while lead quality and close rates improved.

Stronger Conversion Performance: Website redesigns, landing page optimization, and CRM-driven follow-up workflows increased conversion rates across the funnel, from first touch to booked appointments and closed sales.

Scalable Marketing Infrastructure: CRM integration and reporting enabled accurate lead attribution, faster response times, and data-driven decision making, allowing marketing and sales teams to scale operations efficiently.

Long-Term Growth Stability: The systems put in place supported sustained growth year over year, positioning Convert Solar for continued expansion beyond the initial launch phase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bryant Digital’s project management was highly organized and reliable throughout the engagement. They set clear timelines, priorities, and deliverables, and consistently delivered work on time or ahead of schedule. Even as the scope evolved with our growth, they stayed proactive in planning and execution.

Their team was very responsive to our needs and quick to adapt. Whether it was adjusting campaigns, launching new markets, or refining lead generation workflows, they moved fast and communicated clearly. We always knew what was being worked on, why it mattered, and what the next steps were.

What stood out most was their ability to operate as an extension of our internal team. They didn’t just wait for instructions — they anticipated challenges, brought strategic recommendations, and took ownership of execution. As our business scaled, they scaled with us, maintaining consistency, accountability, and performance.

Overall, Bryant Digital made complex marketing initiatives feel manageable and well-executed, which was critical to sustaining long-term growth.

What was your primary form of communication with Bryant Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed us most about Bryant Digital was their ability to combine high-level strategy with hands-on execution. They didn’t just give recommendations — they built, launched, optimized, and owned results across every part of our marketing.

They took the time to deeply understand our business, sales process, and growth goals, then designed systems that actually scaled with us. From high-impact web design and CRM infrastructure to ongoing ads and full-funnel performance marketing, everything was connected and intentional.

What really set them apart was the long-term partnership mindset. They weren’t focused on short-term wins or vanity metrics. They cared about sustainable growth, lead quality, and building marketing infrastructure that would support the business for years. As we grew, they grew with us, continuously adapting strategy, tools, and execution to meet new challenges.

It felt less like working with a typical agency and more like having a true growth partner invested in the success of the business.

Are there any areas for improvement or something Bryant Digital could have done differently?

Nothing comes to mind; they have been an amazing partner,