Cimplifie Tech Solutions LLP

BACKGROUND

Introduce your business and what you do there.

I’m the advertising and marketing manager at Cocokind, a skincare company. We create high-quality, affordable skincare products focused on hydration and barrier support, with a commitment to transparency, sensitive skin, and sustainability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cimplifie Tech Solutions LLP?

We partnered with Cimplifie Tech Solutions LLP to strengthen our digital marketing performance and accelerate customer acquisition. Our primary objectives were to build a scalable full-funnel strategy, improve conversion rates, and reduce overall customer acquisition costs while maintaining strong brand positioning in a competitive skincare market.Additionally, we aimed to enhance audience targeting, optimize paid media campaigns for higher ROI, and leverage data-driven insights to support sustainable growth. The goal was not just short-term sales but creating a predictable and efficient marketing engine that could support long-term brand expansion.

SOLUTION

What was the scope of their involvement?

Cimplifie Tech Solutions LLP manages end-to-end performance marketing and digital growth strategy for us, with a primary focus on building a scalable, data-driven customer acquisition engine.

Scope of work included:

Full-funnel performance marketing strategy (TOFU, MOFU, BOFU) Paid media management across Meta and additional digital platforms Audience research, segmentation, and targeting strategy Creative testing framework and performance-driven ad copy development Budget allocation and scaling roadmap Conversion rate optimization (CRO) recommendations Landing page performance analysis Tracking, attribution, and analytics setup refinement Weekly reporting dashboards and performance reviews Ongoing optimization for CAC, ROAS, and revenue growth

Key deliverables:

The engagement focuses not just on running ads but on building a predictable and profitable growth engine that could support long-term brand expansion in a competitive skincare market.In addition to Meta platforms (Facebook and Instagram), Cimplifie Tech Solutions LLP supports a multi-channel acquisition strategy to diversify traffic sources and reduce platform dependency.

Google ecosystem:

The team manages high-intent campaigns across Google Search and Shopping to capture demand from users actively looking for skincare solutions while leveraging YouTube for awareness and consideration-stage engagement.

TikTok:

Cimplifie Tech Solutions LLP helps test and scale TikTok campaigns to tap into younger, skincare-savvy audiences. The focus is on native, performance-driven creatives designed to blend seamlessly into the platform while driving measurable conversions.

Email and retention marketing:

Beyond paid acquisition, the team provides strategic guidance on lifecycle marketing — including abandoned cart flows, post-purchase engagement, and repeat customer campaigns — helping maximize customer lifetime value.

Analytics and tracking infrastructure:

Cimplifie Tech Solutions LLP ensures accurate attribution by refining tracking setups, enabling clearer cross-channel performance measurement and more confident scaling decisions.Overall, the objective is to build a resilient marketing engine powered by multiple channels, ensuring consistent growth while minimizing reliance on any single platform.

What is the team composition?

We work with 3–4 teammates from Cimplifie Tech Solutions LLP.

How did you come to work with Cimplifie Tech Solutions LLP?

We found Cimplifie Tech Solutions LLP through an online search. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with Cimplifie Tech Solutions LLP in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our engagement with Cimplifie Tech Solutions LLP has delivered clear, measurable improvements across our marketing performance.

Key outcomes:

Beyond the numbers, Cimplifie Tech Solutions LLP has built a more predictable and data-driven acquisition engine, giving us the confidence to scale spend efficiently without compromising performance.

How did Cimplifie Tech Solutions LLP perform from a project management standpoint?

Cimplifie Tech Solutions LLP has demonstrated highly structured and professional project management throughout the engagement, operating with a clear roadmap, defined milestones, and consistent communication. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Their ability to combine performance marketing discipline with strong creative direction has made the campaigns both efficient and brand-aligned, which is rare to find in one team.

Are there any areas they could improve?

Honestly, the engagement has been executed at a very high level, and there have been no significant gaps in delivery. The team is proactive, strategic, and highly responsive throughout the project.