Corporate Ink

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Fairmarkit

Describe what your company does in a single sentence.

Fairmarkit is an AI platform serving enterprise procurement teams. Operating in more than 70 countries, Fairmarkit works with global leaders like BP, Nestle, Coca Cola, Snowflake and Walgreens. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corporate Ink to accomplish?

• Public Relations

SOLUTION

How did you find Corporate Ink?

Referral

Why did you select Corporate Ink over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Corporate Ink were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fairmarkit brought on Corporate Ink to lead our public relations. Our goal was to elevate our earned media, share of voice and overall brand recognition in our highly competitive space for procurement technology. 

Corporate Ink delivered on the following:

• Media relations
• PR strategy: topics and angles to pitch, byline opportunities, survey projects
• Execution: media relations, survey creation, press releases
• Analytics: showcasing results delivered

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Share of voice: We achieved the coveted #1 spot for share of voice in our category.

Earned media: features and mentions in blue chip publications and leading trade publications.

AI search: We achieved the #1 ranking in AI search, beating out much larger competitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Corporate Ink's project management was world-class. They consistently delivered on time, with proactive communication to navigate hurdles that would otherwise push back timelines. 

Corporate Ink is very responsive and accommodating of our needs. They're a nimble group that's always looking out for our best interests as well as thinking ahead.

What was your primary form of communication with Corporate Ink?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Corporate Ink's creativity and strategic prowess is best in class. They offered up new pitch angles every week, and those pitches almost always resulted in earned media coverage for Fairmarkit. That consistent coverage ultimately drove up our share of voice, brand recognition and inbound sales.

The team is a joy to work with. Very collaborative, friendly and fun. We felt like they were a true extension of our team rather than an agency. 

Are there any areas for improvement or something Corporate Ink could have done differently?

Corporate Ink has exceeded expectations on all fronts