Efficy

BACKGROUND

Please describe your company and position.

I am the Founder of Convogrid AI

Describe what your company does in a single sentence.

We build the world's first social media platform to share content through real conversations which is owned by real humans and empowered by AI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Efficy to accomplish?

• Define the brand guideline for Convogrid
• Develop the user experience aspects of the Convogrid web app following the proper UI/UX desgin development procedure
• Complete the UI designs with user flows for Convogrid

SOLUTION

How did you find Efficy?

Online Search

Why did you select Efficy over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Efficy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a start-up on a mission to democratize the world of conversational experiences. Whether birthed on our platform or built elsewhere, every chatbot finds a home and an audience here. Our goal was to create overall visual identity and UX for a webapp that’d help to get traction with users. Working with Efficy brought a new level of professionalism and strategic insight to our development efforts. The agency’s in-depth knowledge of UI/UX design. 

Branding and its intricacies helped us confidently navigate the development process of our webapp The agency’s expertise in digital design was evident during the collaboration. They spent a lot of time creating a brand identity perfectly suitable for our mission and vision and conducted lots of feedback sessions. During the UI/UX design phase, we were confident about the result since agency displayed their thorough expertise, completing the work quickly and with great quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High-quality visual identity that reflected our values well. Great UX and UI of our webapp.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency’s commitment to transparency and regular communication was commendable. They provided detailed reports about project and task statuses on weekly design syncs. This allowed us to understand the results and make informed decisions moving forward clearly. Their responsiveness to our inquiries and willingness to address any concerns or questions further strengthened our partnership.

What was your primary form of communication with Efficy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the standout features of Efficy was their ability to provide tailored solutions based on our specific needs and objectives. From the initial consultation to the execution of design, they took the time to understand our brand, target audience, and goals.

Are there any areas for improvement or something Efficy could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I was a CEO of a Smart Logistics company headquartered in Tallinn, Estonia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Efficy?

We were developing a Software Product for very conservative global market. So we needed clear and distinct brand identity for all our external communication. From another hand we needed super simple and intuitive user interface for our apps. Mainly because our users were mostly 45+, sometimes 60+.

SOLUTION

How did you select this vendor?

This was direct referral from a friend who worked with them before.

Describe the project in detail and walk through the stages of the project.

First they gathered a lot of information about what perception do we want to cause on people. Following that they developed 2-3 alternatives of how our branding (logo, landing, printable materials, business cards, emails, ppt presentations, ...) could look like and what message it can communicate. We selected one. Following that they finalized brand book and delivered it to us with a number of various templates.

Next stage was the UI/UX design of the platform under development. It was an iterative process as it involved several iterations with user feedback. The platform had two main modules: web application for freight forwarders and android application for drivers. Main challenge was to make drivers' app simple as a lot of drivers were not using smartphones before that.

How many resources from the vendor's team worked with you, and what were their positions?

One UX designer was completely integrated into our development process and two more designers joined during peak times but not full-time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything UI related was done by them. Everything from the logo and brand book to every single page in our web or mobile app. The biggest success of the UX designer I think was drivers app. As after several iterations it became very simple and intuitive. And we almost had no issues with onboarding drivers. And some of them never used smart phone before.

How effective was the workflow between your team and theirs?

It was very smooth. They were good drivers. Which was important as we were very busy at that time. later on we even integrated UX designer into our daily routine, so he became a part of our team.

What did you find most impressive or unique about this company?

Our project went smoothly and we don't have to say something twice.

Are there any areas for improvement or something they could have done differently?

Probably yes, but who am I to judge :)