enblanco

BACKGROUND

Please describe your company and position.

I am an executive Luciela

Describe what your company does in a single sentence.

It is a luxury sustainable lingerie e-commerce brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire enblanco to accomplish?

• Reposition Luciela as a premium brand through a refined visual identity that communicates sophistication, comfort, and emotional warmth. The objective was to elevate brand perception, attract a luxury-oriented audience, and express the balance between everyday wear and an extraordinary experience.

SOLUTION

How did you find enblanco?

Online Search

Why did you select enblanco over others?

• Great culture fit
• The design references on their website, and a face-to-face meeting with one of their co-founders

How many teammates from enblanco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A full rebranding, including logo / logomark, brand colours, fonts and packaging. They delivered a full brand book containing all of these elements, as well as the brand identity, positioning, values and voice, for both internal and external use. They also delivered the logos in their various forms and colours, in multiple formats (PNG, SVG, PDF, etc.). For the packaging they designed hangtags, labels, branded tissue paper, tape and postcards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful rollout of a cohesive brand identity across all touchpoints, including logo, packaging, and visual system. The project strengthened brand positioning within the luxury lingerie market, improved perceived value, and received strong qualitative feedback from the client.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

enblanco were extremely communicative at all times and receptive to feedback, and they delivered everything on time. They were open to reworking elements of the branding, but also made sure to communicate the reasons behind their design choices. They’re an extremely professional team and a pleasure to work with.

What was your primary form of communication with enblanco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only are they extremely talented at what they do and always deliver top-notch results, but they are also really lovely people, complete professionals, and they often go above and beyond. After this initial project I went on to use them multiple times for consecutive projects, and have also recommended them to many friends and colleagues with branding needs. I really can't fault them.

Are there any areas for improvement or something enblanco could have done differently?

Nothing at all.

BACKGROUND

Please describe your company and position.

I am the CEO & Managing Partner of Technetium

Describe what your company does in a single sentence.

Technetium is a tech venture builder.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire enblanco to accomplish?

• Design and deliver a scalable brand ecosystem, including digital product design (web/app), that ensured consistency, usability, and differentiation in a competitive market.
• Define and build a strong, coherent brand strategy that aligned business objectives with a clear visual and verbal identity, creating a solid foundation for long-term growth across digital touchpoints.

SOLUTION

How did you find enblanco?

Referral

Why did you select enblanco over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included defining the brand strategy, positioning framework, and messaging, designing the visual identity, and creating brand guidelines. It also encompassed digital product design for web and app interfaces, with a focus on usability and scalability. Additionally, generative AI was integrated into the creative and design processes to support conceptual development, visual exploration, and efficient asset production, ensuring consistency across all brand touchpoints and the digital environment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand clarity and consistency across channels, increased user engagement on digital platforms, faster decision-making through clearer brand guidelines, and successful adoption of AI-generated assets within design and content workflows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very communicative at first, setting out delivery dates, requirements and progress. The items were delivered on the planned date. Throughout the process, we discussed every detail in order to achieve the best possible result.

What was your primary form of communication with enblanco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are the easiest provider to communicate with that I have ever worked with. They understand everything and put it all together perfectly. The results have been perfect every time.

Are there any areas for improvement or something enblanco could have done differently?

Honestly, I don't think so.

BACKGROUND

Please describe your company and position.

I am the Executive and Department Manager of Malpica Run

Describe what your company does in a single sentence.

We are a running and hybrid training club offering coaching programs and community events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire enblanco to accomplish?

• To create a visual and verbal universe that reflects the energy, attitude, and spirit of the Run Club.
• To design a recognizable graphic system that works across all touchpoints and stands out within the running community.
• To develop an identity that emotionally connects with runners and fosters motivation and belonging.

SOLUTION

How did you find enblanco?

• Online Search
• Referral

Why did you select enblanco over others?

• High ratings
• Great culture fit

How many teammates from enblanco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project consisted of a complete brand identity redesign for the 4th edition of our running club, Malpica Run Club. The vendor led a full brand strategy process focused on differentiating our club from competitors and strengthening the sense of belonging within our community.

Based on this strategy, they created a new distinctive logo and visual identity system. They designed all the key deliverables we needed for the event, including social media assets, printed materials such as the main event poster and stationery, and several merchandising items for our members.

The scope also included conceptual development, creative direction, visual exploration, and final production files ready for print and digital use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The community’s response to the new identity was very positive, with many messages and reactions celebrating the redesign and the refreshed image of the Run Club.

The number of participants who signed up increased after the release and announcement of the new identity, showing direct growth in the community and greater interest in joining the club.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered all milestones on time and kept us informed throughout the entire process. Communication was smooth and consistent and they were always quick to respond, open to feedback, and proactive in offering solutions.

They clearly understood our needs and adapted the work whenever necessary, making the whole collaboration easy and efficient. Overall, their responsiveness and ability to stay on schedule made the project run flawlessly.

What was your primary form of communication with enblanco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their ability to combine strategic thinking with outstanding creativity. They didn’t just design a visual identity, they truly understood our community, our values, and what makes our running club unique. Their attention to detail, ability to translate our vision into a cohesive brand, and their genuine enthusiasm for the project made the collaboration feel very special.

The new identity they created felt meaningful, distinctive, and perfectly aligned with our club’s spirit. That level of insight and dedication really set them apart.

Are there any areas for improvement or something enblanco could have done differently?

Overall, we were very satisfied with the collaboration and the final result. If anything, the only area for potential improvement would be to have even more frequent checkpoints during the early creative stages, but this is more a preference than a real issue. The team did an excellent job, and we wouldn’t change anything significant about the process.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Facto, an AV and film production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with enblanco?

We needed a comprehensive change to our branding. We wanted a completely new, fully updated, and flexible image that could be used across both digital and physical formats. We wanted it to be memorable, yet simple and modern.

SOLUTION

What was the scope of their involvement?

enblanco provided branding and brand positioning strategy services for us. The team delivered a brand identity manual, a logo and its variations, a modular graphic system including iconography, patterns, and graphic assets, a brand presentation document, and a template and style system for social media. enblanco was also in charge of producing all physical materials.

What is the team composition?

We worked with 2–5 teammates from enblanco.

How did you come to work with enblanco?

enblanco was referred to me, and I chose them because our company values aligned.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from April to May 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with enblanco, we achieved a recognizable brand that we were very happy with. Our clients recognized our brand and congratulated us on several occasions. We brought consistency to our materials across all formats. Today, all of our documents are related to each other and clearly attributed to our brand.

In addition to always receiving positive feedback about our brand, we recently started a collaboration with a foreign production company, and they showed interest in our branding as well as in the asset system and visual consistency across the materials we use.

Moreover, our new brand was decisive in evaluating our presentation, particularly in winning two project competitions recently.

How did enblanco perform from a project management standpoint?

enblanco delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

For me, it was very important that enblanco didn’t just take suggestions; they thought them through in depth to provide the best possible option. There was always a twist that made things even better. Most importantly, we didn’t have to ask for it; they offered it proactively.

Are there any areas they could improve?

enblanco could have done nothing better; it was an excellent process.

BACKGROUND

Please describe your company and position.

I am the Co-Founder - Supply Chain Expert of LABOTIQUE

Describe what your company does in a single sentence.

We create and develope perfumery projects including production

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire enblanco to accomplish?

• Define and develop a strong, coherent brand identity for a perfumery line, aligning product positioning with a clear and distinctive visual expression within the market.
• Design a packaging system that reinforced the brand identity, ensuring consistency, perceived quality, and recognizability across physical and digital retail environments.

SOLUTION

How did you find enblanco?

Online Search

Why did you select enblanco over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

It was brand strategy definition. Product market placement and narrative. Visual identity and graphic design applied to a perfumery line..

The project included packaging, visual estructure. Labelling , legal information and diferent sizes.

Provide correct product comunication to the market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand coherence across the product line, enhanced perceived value and quality of the packaging, successful application of the design system across multiple product references, and strong alignment between brand, product, and visual experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very accurate in terms of timing; all timings were properly respected.

What was your primary form of communication with enblanco?

Virtual Meeting

What did you find most impressive or unique about this company?

closeness and professionalism

Are there any areas for improvement or something enblanco could have done differently?

none