Fannit

BACKGROUND

Please describe your company and your position there.

Barrier Technologies® is a leading manufacturer of radiation protection products based in the greater Fort Lauderdale area. We provide radiation protection solutions for the Medical, Dental, Veterinary, Nuclear, and Defense industries. Our product range includes our Radiation Protective Leaded Eyewear, Lead & Lead-free Aprons, Secure Touch® Radiation Protective Gloves, SecureShield™ Scatter Reducing Pads & Drapes, Patient CT Shields, Mobile Barriers, X-ray accessories and Corning Med-X® Leaded Eyewear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fannit, and what were your goals?

We hired Fannit to provide Search Engine Optimization to enhance our visibility online in organic search results. Our goal primarily was to increase our visibility among industry competitors in order to attract more customers searching for x-ray protection apparel and products that we manufacture.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online before discovering Fannit and doing some due diligence. After evaluating many options we felt that Fannit could deliver on our objectives based on several factors such as budget, case studies and their communication in explaining the process of achieving our goals with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work included keyword research in regards to industry and competitor analysis, on-site optimizations, developing a backlink strategy as well as content creation for monthly blogs and page content.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with several team members from Fannit, beginning with Tony (Sales & Marketing Strategist and Partner) our assigned Account Manager, Ryan ( Marketing and Sales Strategist), Sarah (SEO Specialist) as well as many content writers as the company has continued to evolve.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen great success on google in ranking on page 1 for several of our targeted keyword objectives all due to Fannit's efforts to enhance our organic search standings.

Describe their project management style, including communication tools and timeliness.

Fannit's team is always a call or email away and provides a monthly recap where we review and discuss the progress of our outlined initiatives. By using Teamwork's online project management software, progress and deliverables are maintained in one easy to use place. Utilizing this software, Fannit is able to provide monthly reports that are easy to review together on our screen sharing calls.

What did you find most impressive or unique about this company?

Their team has been great to work with. The ease of communication and availability builds trust when searching for a company that you can depend on.

Are there any areas for improvement or something they could have done differently?

I think there is always to room to improve and grow. That being said they have always adapted to addressing any issues and concerns and are quick to meet those needs.