Gila Primak

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a precision healthcare company. We provide an AI-powered precision health platform that uses genomics and multi-omics data to deliver personalized wellness, preventive care, and longevity solutions for healthcare, insurance, nutrition, and fitness sectors worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gila Primak?

We needed help with our brand narrative and copywriting for brand development.

SOLUTION

What was the scope of their involvement?

Gila Primak has helped us clarify and articulate a complex, science-driven product and company narrative. The team has also developed a certain verbal identity and messaging system for product, investor, and customer-facing communication. Overall, Gila Primak has helped us bring precision and consistency to how we explain what we do.In terms of deliverables, Gila Primak has helped us translate complex scientific and technical material into clear, structured language. The team has provided editorial judgment, conceptual framing, and a messaging system we can use across contexts.

What is the team composition?

We’ve worked with one teammate from Gila Primak.

How did you come to work with Gila Primak?

Gila Primak was referred to me. I chose them over other options because they had high ratings and a great culture fit.

What is the status of this engagement?

We started working with them in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Gila Primak has improved our internal clarity around positioning and messaging. The team has also improved our consistency across external communications and increased our confidence in how we communicate technical concepts to non-technical audiences. As a result, our customers have responded more positively to our materials than before, with 1.5–2 times better open rates and conversions.

How did Gila Primak perform from a project management standpoint?

Gila Primak has submitted the work within the agreed-upon timeframe and required minimal handholding. In terms of communication, we use virtual meetings and email or messaging apps.

What did you find most impressive about them?

Gila Primak's judgment, clarity, and precision have been impressive. The team's ability to translate complex scientific and technical ideas into a certain narrative and messaging is also impressive. Moreover, Gila Primak's work has been structural, not just marketing copy.

Are there any areas they could improve?

I can't think of anything for them to improve.

BACKGROUND

Introduce your business and what you do there.

TMR Design develops integrated design solutions for fashion and tech brands, blending creativity and technology to enhance brand identity across products, retail spaces, and communication materials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gila Primak?

We needed help with brand strategy, concept development, naming, copywriting, and research.

SOLUTION

What was the scope of their involvement?

Gila Primak has provided excellent client presentations and concept development, including brand strategy, naming, and branding guidelines.

How did you come to work with Gila Primak?

Someone referred Gila Primak to us, and we chose them because of their high ratings.

What is the status of this engagement?

We started working with Gila Primak in January 2012, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Gila Primak's work, we've been able to finish all projects within reasonable deadlines.

How did Gila Primak perform from a project management standpoint?

We mainly communicate with Gila Primak through virtual meetings.

What did you find most impressive about them?

Gila Primak's thinking, creativity, and responsibility are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.