Grano Design Studio

BACKGROUND

Please describe your company and position.

I am the Director of Expansion of Amiblock Systems LLC

Describe what your company does in a single sentence.

Amiblock is an innovative building construction system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grano Design Studio to accomplish?

• Built a clear, high-ticket narrative for investors interested in factory ownership ($500K–$12M USD).
• Digitally validated the investment model across Mexico and LATAM before aggressive physical expansion.
• Established technical and business authority in industrialized construction.
• Created a content ecosystem designed to educate, qualify, and convert serious investors.
• Designed and deployed a full acquisition and nurturing funnel for high-value leads.
• Prepared the groundwork for regional expansion (Mexico, Colombia, Chile, Southern Cone).
• Leveraged international trade shows (World of Concrete, Precast Show) as strategic validation points.
• Aligned marketing efforts directly with sales calls and strategic conversations with the LATAM Expansion Director.
• Laid the foundation for AMIBLOCK to be perceived as a scalable industrial platform for 2026 and beyond.
• Positioned AMIBLOCK as an industrial investment opportunity, not just a construction system.

SOLUTION

How did you find Grano Design Studio?

Upwork

Why did you select Grano Design Studio over others?

• High ratings
• Fast and accurate understanding ofcompany product and objectives

How many teammates from Grano Design Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Building content assets from minimum available raw materials, creating ads on Facebook and Google, building the most effective strategy to maximise leads and minimise costs, adding tolls to manage leads, maintaining first interractions with potential leads until verified leads could contact compnay manager

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Demand Generation: 1,000+ leads generated in the last quarter ~20 highly qualified leads (true investor profiles) Leads consistently within the target investment range: $500K–$6M USD

Channels: Meta Ads: primary driver of volume and awareness Google Ads: high-intent lead acquisition LinkedIn: used strategically for organic authority (not paid)

Lead Quality & Conversion: Strong interest specifically in: AMIBLOCK factory ownership Industrial-scale production Social housing and residential developments Clear improvement in lead quality and sales conversations, fewer non-serious inquiries

Brand Authority: Significant growth in regional brand recognition AMIBLOCK increasingly associated with: Industrialization Speed of construction Cost control Scalability Trade shows (CIHAC, World of Concrete) reinforced credibility and trust

Content Performance: Content optimized for: Traditional SEO LLM-based search (AI discovery) Assets designed for reuse across: Ads Landing pages Email campaigns Sales enablement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were proactive, and the results they delivered exceeded expectations

What was your primary form of communication with Grano Design Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding where we might need extra assistance and proactive extra service done 

Are there any areas for improvement or something Grano Design Studio could have done differently?

I am not sure