Impactable

BACKGROUND

Introduce your business and what you do there.

Spiro.ai provides an AI-powered CRM platform designed for manufacturers and distributors, automating data entry, integrating with ERP systems, and delivering proactive sales insights to streamline workflows and boost sales productivity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed to rebuild and scale a stalled demand generation engine to drive consistent, high-intent booked calls from the manufacturing ICP.

SOLUTION

What was the scope of their involvement?

Impactable provides us with LinkedIn ads management. The team has restructured our entire account, refreshed our targeting logic, and actively optimized our LinkedIn ad funnel. Regarding the core strategy, Impactable has separated thought leadership into a dedicated funnel to amplify my “anti-CRM” messaging without diluting our core conversion campaigns.

What is the team composition?

We work with Steven (Account Manager) and Tina (Account Coordinator).

How did you come to work with Impactable?

I found Impactable through an online search. I chose them over other options because they had high ratings, a great culture fit, and someone referred them to me.

How much have you invested with them?

Rather not say.

What is the status of this engagement?

We started working with Impactable in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable has successfully generated a record-breaking pipeline in 2025, scaling from $200,000–$400,000 per month in the spring to over $700,000 per month during the summer. Moreover, the team has established a consistent flow of Google Analytics-reported conversions. 
Our internal CRM data confirms that the majority of bookings are LinkedIn-influenced, with prospects frequently citing my posts as their primary touchpoint.In addition to that, Impactable has achieved record highs in reach and engagement (over 600,000 impressions) while maintaining a high LinkedIn-influenced call volume.

How did Impactable perform from a project management standpoint?

Impactable’s project management is good; the team delivers on time.

What did you find most impressive about them?

Impactable knows their stuff.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Williamsburg Therapy Group, a healthcare company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish for your business?

We needed to initiate a new business stream.

SOLUTION

What was the scope of their involvement?

Impactable has created content, LinkedIn ads, and copy for us. The team has also provided thought leadership.

What is the team composition?

We’ve worked with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable on LinkedIn. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Impactable in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable has done a stellar job. We’ve seen a 20% increase in leads, visibility, and contacts.

How did Impactable perform from a project management standpoint?

Impactable’s project management is amazing. They’ve delivered on time.

What did you find most impressive about them?

Justin (Founder & CEO) is an amazing CEO. The team has been engaged and responsive from the jump.

Are there any areas they could improve?

There’s nothing Impactable could improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of a solar panel installation firm.

Describe what your company does in a single sentence.

We provide licensed and insured installation crews for C&I Solar Projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• We needed a reliable paid strategy to generate qualified leads via LinkedIn that consistently convert to customers.

SOLUTION

How did you find Impactable?

Referral

Why did you select Impactable over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable took ownership of LinkedIn Ad strategy and execution. They helped us segment the audience for targeted campaigns, drive traffic to the website, and set up retargeting accordingly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Lead Generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very responsive and very professional.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

They have the latest LinkedIn Ads strategy. They know the platform pretty well.

Are there any areas for improvement or something Impactable could have done differently?

They should offer a lowered tier pricing.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of consulting at Enautics. We offer Adobe Experience Cloud CX enhancement plugins.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish for Enautics?

We hired Impactable for awareness and trust-building.

SOLUTION

What was the scope of their involvement?

Impactable has conducted research on our target market with our assistance to build campaigns that will allow us to raise awareness, educate the market, and establish ourselves as an expert in that market. 
They’ve built top-of-the-funnel campaigns that will allow us to provide our content to our target audience so they can be educated on the various approaches to the problems we know they’re facing. Impactable has also created specific ads that address the pain points we’re looking to address.

What is the team composition?

We work with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found them on LinkedIn. We chose them because our company values aligned.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen over 1,000 companies view and follow the content or interact with it. We’ve also seen an increase in interactions, likes, and follows. We’re also tracking scheduled calls as a KPI.

How did Impactable perform from a project management standpoint?

Impactable’s project management is great. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Impactable’s expertise is very good and fits exactly what we’re doing in a very unique niche. They’ve been able to adapt to what we’re doing sufficiently. They have a very well-designed framework. They provide excellent feedback on what they’re seeing in the industry, which has allowed us to pivot.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

 I am the Marketing of an advertising & marketing company 

Describe what your company does in a single sentence.

Saas offering in the climate tech space. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Create LinkedIn audiences based on our ICP
• Launch initial LinkedIn Campagins

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable created targeted audiences against our ICP - the targeting was very good, directly matching to our ICP and companies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong audience matching on LinkedIn - ads delivered to our ICP very accurately. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Campaigns launched on time, and bi-weekly meetings. 

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

Their specific and targeted audience matching is in line with our needs. Access to demand base to further refine audience on our side.  

Are there any areas for improvement or something Impactable could have done differently?

More regular meetings to update oin progress. 

BACKGROUND

Introduce your business and what you do there.

I’m a principal marketer at Octopus Deploy, a software company. We provide Continuous Delivery, GitOps, and release orchestration solutions that help software teams automate and manage deployments across multi-cloud, Kubernetes, and hybrid environments, ensuring efficient, reliable, and compliant software delivery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed to increase brand awareness with our target audience and focus on generating demand that converted to pipeline downstream.

SOLUTION

What was the scope of their involvement?

Impactable manages the day-to-day activities within our LinkedIn and Google Ads advertising accounts while also providing strategic guidance on account performance. Their in-house design team also helps design assets for LinkedIn ads. Specifically, the design team has helped design static image assets for LinkedIn ads that align with our brand requirements, positioning, and messaging. Impactable manages all active campaigns targeting high-intent keywords on Google Ads and broader campaigns on LinkedIn across the entire customer lifecycle — from awareness through to conversion.

What is the team composition?

We work primarily with 2 people at Impactable, but there is an extensive campaign and design team also involved in the background.

How did you come to work with Impactable?

We found them through word of mouth and exposure to their founder Justin's social content. We chose them because their approach aligned with what we needed - demand and pipeline generation. 

How much have you invested with them?

Our agency costs range from $3-6k per month.

What is the status of this engagement?

We started working with them in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable’s work has resulted in pipeline generation and a positive ROI on the budget spent to pipeline and revenue return. We’ve seen a return of approximately 10:1 against our spend. In addition, we’ve had a significant reach into our target accounts. 

How did Impactable perform from a project management standpoint?

Impactable consistently delivers on time and is able to pivot quickly to new ideas and experiments when required to do so. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Impactable’s depth of knowledge in ad platforms and quick turnaround on campaign work are impressive.

Are there any areas they could improve?

No, there’s nothing major that comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the lead of brand and marketing at Cloudtech, a boutique professional services firm and exclusive AWS partner that helps businesses migrate, modernize, and optimize their cloud infrastructure, enabling advanced analytics, machine learning, and GenAI solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We wanted to engage with Impactable for their expertise in LinkedIn. We wanted to start running paid ads on LinkedIn.

SOLUTION

What was the scope of their involvement?

Impactable handles our paid strategy and has done good research for the industry and seems to have knowledge of the platform. The team is looking after campaign setup and reporting.

What is the team composition?

We work with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable through an online search. We chose them because of their high ratings.

What is the status of this engagement?

We started working with Impactable in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable is ready to pivot as per our needs, given that they understand the reasoning behind it. The team provides regular updates, and our campaigns have been set up. Our engagement is still ongoing, but we’ve noticed an increase in engagement and interest from our target audience since the campaigns were set up.

How did Impactable perform from a project management standpoint?

Impactable has facilitated the onboarding process in detail and has had flexibility with our timelines. We communicate via email and slack.

What did you find most impressive about them?

Impactable’s ability to prioritize based on the client’s urgency is impressive.

Are there any areas they could improve?

Can have regular weekly syncs with client

BACKGROUND

Please describe your company and position.

I am the CEO of SeasonedPros

Describe what your company does in a single sentence.

We are an On Demand Talent Platform in the Canadian Market that provides our clients business professionals for fractional, interim and project engagments. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Brand Awareness
• Lead generation

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

Linked In marketing expertise.

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable helped us build brand awareness across the Canadian Market by leveraging their link In marketing expertise. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We significantly increased the number of LI followers which formed our top of funnel audience by 200%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable were very respnsive to our needs and always met project timelines.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

They really know how to leverage LinkedIn to build a brand.

Are there any areas for improvement or something Impactable could have done differently?

No, we enjoyed working with them.

BACKGROUND

Please describe your company and position.

I am the Director, Digital Marketing of Lacework

Describe what your company does in a single sentence.

Lacework is the data-driven cloud-native application protection platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Drive new business opportunities and pipeline

SOLUTION

How did you find Impactable?

Linkedin

Why did you select Impactable over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Expertise on Linkedin Ads

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implement full funnel paid social strategy on LinkedIn 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Driving qualified booked meetings and new business opportunities/pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mainly communicated via Slack and some project management tools. They were very communicative and easy to work with. Met weekly and reviewed performance and strategy.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

Deep expertise and domain knowledge for the Linkedin ads platform and understanding/alignment to our business goals.

Are there any areas for improvement or something Impactable could have done differently?

None at the moment.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of eSpark

Describe what your company does in a single sentence.

eSpark helps businesses sell and grow on Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Book more sales calls

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable developed and executed an advertising strategy for eSpark on LinkedIn. They created messaging, designed graphics, promoted our newsletter, and targeted our ideal client on the platform. They reported to us weekly with insights and progress made so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More sales calls booked with qualified leads
• An increase in newsletter subscribers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable reported to eSpark weekly via email and included a video report and a dashboard with all our trackable metrics. They were always on time, and if we needed anything or had questions unrelated to the weekly emails, they were quick to respond with detailed explanations.

What was your primary form of communication with Impactable?

• Email
• Messaging App

What did you find most impressive or unique about this company?

They had an incredible amount of knowledge on how to advertise effectively on LinkedIn and were always timely with their responses.

Are there any areas for improvement or something Impactable could have done differently?

No