Lilo Social

BACKGROUND

Please describe your company and your position there.

I run the marketing dept of a large CBD brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tequila Sunrise, and what were your goals?

We were having trouble converting traffic into buyers and knew email was the way to solve that, but our current email marketing efforts had only generated a 10% lift in revenue when we knew we could be doing better.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed a lot of different email marketing agencies, but none of them looked like they could create the fun, edgy copy we were looking for. Most other agencies seemed to write in a bland, templated copy style, while TS seemed to take a more customized approach to their copy and clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After an extensive and thorough onboarding, we had Tequila Sunrise come in and completely rework and customize all of our email flows. They managed the strategy, design, technical setup, and copywriting of all of our email marketing efforts.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager and strategist primarily, who oversaw the designer, copywriter, and technical specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first month of launching our email strategies our revenue increased by 27%, this was more than they initially promised, and added substantial new income to our business. We also were able to revive our entire email list and turn it into a completely new income stream.

How effective was the workflow between your team and theirs?

I loved how it was a very hands-off experience for us. They presented drafts to review, but once I gave the approval the project moved forward without any hassle on my end. The team was very easy to work with.

What did you find most impressive or unique about this company?

They take a very personalized approach to their clients and focus on making copy that actually stands out. We were looking for someone who wasn’t afraid to take risks when it came to their writing, so we ended up with email designs that stood out from our competition.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of, they were very easy to work with

BACKGROUND

Please describe your company and your position there.

I am one of the owner's of a women's cashmere fashion line.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tequila Sunrise?

We engaged Tequila Sunrise to support our email marketing strategy. This included acquisition strategy, content strategy, creation of detailed flows, understanding of metrics, creation of segments, overall marketing calendar strategy and the execution of emails.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met several online agencies to help us build out our email strategy, Tequila Sunrise initial call gave us considerable value and we very quickly realized how much money we were leaving on the table by not having the right strategy in place. They helped us to significantly increase our email revenue.

Describe the project in detail and walk through the stages of the project.

The first step was a detailed audit. They looked through our existing performance and found areas for improvement across the board. They then worked to clean everything up, so that it was organized and then created a strategy document that we both used to execute a very detailed plan including flows and monitor campaign results. We met b-weekly and looked at performance, we were very lucky to see consistent growth. We finished up once we had control of our calendar, all flows were created and we became Klaivyo experts.

How many resources from the vendor's team worked with you, and what were their positions?

We directly worked with the head of strategy, they also had a back-end team to support us work email execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from about 20 to 25% of our revenue being generated by email to over 50%, our business has also grown significantly over this time. Tequila Sunrise made a big impact and more than paid for itself in terms of sales and profit.

How effective was the workflow between your team and theirs?

We had bi-weekly meetings and their team was always available by email. Responses and actions always exceeded our expectations.

What did you find most impressive or unique about this company?

Their level of focus and the fact that they could do everything in Klaivyo and they would work with us in a very flexible manner and also teach us at the same time.

Are there any areas for improvement or something they could have done differently?

They were really great. It exceeded my expectations.