Commercial systems that scale beyond the founder
MindRacer helps founder‑led marketing agencies build a predictable, scalable commercial engine so the business can grow beyond the founder. Agencies typically come to us when referrals plateau, proposals stall, and sales hires keep failing. Our core work installs the commercial systems, structure, positioning, and leadership rhythm that agencies need to win bigger deals, grow retainers, and confidently hire a real sales function.
Founded by Dan Morris — a former agency CEO and revenue leader whose teams have generated over $100M in new business — MindRacer brings deep expertise from scaling agencies across B2B, SaaS, digital marketing, and creative services. We understand the real commercial pressures agencies face: commoditization driven by AI, margin compression, increasing client expectations, and the shift from “services” to strategic, outcomes‑driven partnerships.
Our programs focus on four things agencies must get right to scale:
• Sales Readiness & Positioning: Clarifying your niche, ICP, value proposition, and wedge offers so your agency is impossible to confuse or ignore.
• Commercial System Installation: Sales process, forecasting method, qualification standards, sales enablement, CRM structure, weekly revenue leadership rhythm.
• Strategic Sales Hiring: Helping founders identify, vet, and onboard the new kind of agency salesperson — strategic, AI‑literate, and industry‑fluent.
• 90‑Day Revenue Acceleration: Action plans, accountability cadence, and hands‑on support to turn your commercial system into real sales outcomes.
MindRacer is not a coaching program or a fractional sales rep service. We build a commercial engine your team can run — with or without us. Agencies who work with us gain clarity, confidence, and a repeatable path to growth that doesn’t rely on founder heroics.
If you want a sales system that finally works — and a partner who understands agencies at a deep operational level — MindRacer is built for you.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
New York, NY
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Year founded
Founded 2014
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Languages
1 Language that we service
- English
1 Locations
- New York , NY
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Our Story
We're ex-agency CEOs and commercial system architects who work exclusively with founder-led marketing firms ($2M–$50M).
We diagnose broken revenue infrastructure—then build systems, role design, onboarding, and forecasting that remove the founder as the bottleneck.
Clients see the value in 3 months: stable hiring, predictable pipeline, and commercial confidence.
Six to eighteen months later, many have raised capital or exited —because investors and acquirers buy systems, not heroics
Meet the Team
Dan MorrisFounder
Dan Morris helps founder‑led agencies scale beyond the founder by installing commercial systems that drive predictable revenue. A former agency CEO and revenue leader, he’s led teams generating $100M+ in new business across B2B and SaaS.
What Sets Us Apart
Built by Agency Leaders Who've Scaled Revenue
MindRacer is led by an ex-agency CEO and revenue architect with teams that generated $100M+ in new business. We understand profitability, pipeline predictability, and AI disruption from the inside—so you get commercially sound systems, not generic sales advice that ignores agency economics.A System You Own, Not a Consultant You Rent
Most agency owners have hired salespeople who failed or depend on consultants who leave them stranded. MindRacer installs a repeatable commercial system—positioning, process, forecasting, weekly rhythm—that your team runs without you. No dependency. No guesswork. Just a predictable engine.We Help You Hire the New Kind of Agency Seller
The old agency salesperson is dead. MindRacer helps you identify and onboard sellers who are strategic, AI-literate, and sell ROI instead of deliverables. We de-risk your first real sales hire so they ramp fast, close modern buyers, and don't need you in every deal to get it over the line.Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
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Business Entity
| Business Entity Name | Mindracer Consulting Inc. |
| Source | New York Department of State Division of Corporations |
| Jurisdiction of Formation | New York |
| Date of Formation | March 13, 2020 |
| Status | Active |
| Last Updated | January 28, 2026 |
| ID | 5727360 |
Credit Report Results
| International Credit Risk Assessment | Low Risk |
| Source | Creditsafe |
| Last Updated | January 28, 2026 |
Locations (1)
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