NewDeez

BACKGROUND

Please describe your company and position.

I am the CEO of MKT

Describe what your company does in a single sentence.

Real State

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NewDeez to accomplish?

• marketing

SOLUTION

How did you find NewDeez?

• Online Search
• Other

Why did you select NewDeez over others?

friend

How many teammates from NewDeez were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Digital Marketing Strategy: Developing a comprehensive digital marketing strategy tailored to the business's goals and target audience. This includes identifying key performance indicators (KPIs) and outlining the approach for various digital channels.
• Website Optimization: Enhancing the website's user experience (UX) and search engine optimization (SEO) to improve organic traffic, user engagement, and conversion rates. This involves optimizing page load times, mobile responsiveness, and user interface design.
• Content Creation and Management: Generating high-quality and relevant content for blogs, social media, email campaigns, and other digital platforms. This content should resonate with the audience and provide value while aligning with the brand's messaging.
• Social Media Marketing: Creating and curating content for various social media platforms to increase brand awareness, engage with the audience, and foster a community. This also includes running paid social media advertising campaigns.
• Search Engine Marketing (SEM): Running pay-per-click (PPC) advertising campaigns on search engines like Google to drive targeted traffic to the website. This involves keyword research, ad creation, bid management, and performance tracking.
• Email Marketing: Designing and executing email campaigns to nurture leads and retain existing customers. This includes creating engaging email content, segmenting the email list, and analyzing campaign performance.
• Analytics and Reporting: Monitoring and analyzing the performance of various digital marketing campaigns using tools like Google Analytics. Delivering regular reports that provide insights into key metrics, campaign effectiveness, and areas for improvement.
• Conversion Rate Optimization (CRO): Continuously optimizing landing pages, forms, and calls-to-action to increase the conversion rate of visitors into leads or customers. This involves A/B testing, heatmaps analysis, and user behavior tracking. Influencer Partnerships: Collaborating with relevant influencers in the industry to expand brand reach and credibility. Managing influencer relationships, negotiating partnerships, and tracking campaign results.
• Online Advertising Campaigns: Developing and executing online advertising campaigns across platforms like Google Ads, social media platforms, and display networks. This includes creating ad creatives, targeting specific audiences, and optimizing for conversions.
• Marketing Automation: Implementing marketing automation tools to streamline and personalize communication with leads and customers. This involves setting up automated email workflows, lead scoring, and behavior-triggered campaigns.
• Online Public Relations (PR): Managing the brand's online reputation through PR efforts, responding to online reviews, addressing customer feedback, and engaging in conversations on relevant platforms.
• Video Marketing: Creating and promoting video content on platforms like YouTube and social media. Video marketing can include product demos, tutorials, behind-the-scenes content, and more.
• Affiliate Marketing: Setting up and managing affiliate marketing programs to leverage partners who promote the brand's products or services in exchange for a commission.
• Customer Relationship Management (CRM): Utilizing CRM software to manage customer interactions, track communication history, and personalize marketing efforts based on customer data. These are just some of the key deliverables in digital marketing. The specific deliverables will vary based on the business's goals, industry, target audience, and available resources.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

success

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GOOD

What was your primary form of communication with NewDeez?

Virtual Meeting

What did you find most impressive or unique about this company?

They were one of the best marketing firms we had ever worked with.

Are there any areas for improvement or something New Deez could have done differently?

CA