Newsroom PR

BACKGROUND

Please describe your company and position.

I am the President of West Coast Trial Lawyers

Describe what your company does in a single sentence.

West Coast Trial Lawyers was founded in 2014 in Los Angeles, California, by renowned attorneys Neama R. and Allen P. We are a team of passionate, highly skilled attorneys dedicated to fighting for the rights of people facing injury or injustice in the workplace. We are relentless in our pursuit of justice and work tirelessly to ensure our clients receive the compensation they deserve. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newsroom PR to accomplish?

• Publicity

SOLUTION

How did you find Newsroom PR?

Referral

Why did you select Newsroom PR over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Newsroom PR were assigned to this project?

10+

Describe the scope of work in detail. Please include a summary of key deliverables.

West Coast Trial Lawyers has been working with Newsroom PR for over eight years, during which time the firm has garnered more than $1.7 billion in victories for its clients while expanding into other states, with offices in Phoenix and Las Vegas.

Newsroom PR supports West Coast Trial Lawyers with comprehensive litigation PR, including securing media placements and attorney commentary in major national and international outlets. The firm works closely with attorneys on messaging across all aspects of media relations and publicity, significantly increasing the firm’s visibility.

For example, when West Coast Trial Lawyers first sued Lizzo, Newsroom PR generated more than 400 print and online media mentions and 63 broadcast segments, creating substantial interest and momentum for the case. When actor Alec Baldwin was charged in connection with the Rust movie set shooting, Newsroom PR secured nearly 30 media mentions for the firm’s attorneys within 48 hours, with the firm’s president, Neama Rahmani, conducting many of the interviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Newsroom PR has publicized dozens of lawsuits for West Coast Trial Lawyers, including high-profile cases involving Lizzo, Ye (formerly known as Kanye West), Olivia Wilde and Jason Sudeikis, Megan Thee Stallion, Shaquille O’Neal, Soulja Boy, LaKeith Stanfield, and Jason Derulo, among others. These efforts have resulted in hundreds of media mentions, amplifying public awareness of the cases and strengthening the firm’s national and international profile.

In another example, the firm’s Employment Litigation Chair, Ron Zambrano, participated in dozens of media appearances arranged by Newsroom PR related to the lawsuit against Wilde and Sudeikis, including an appearance on Good Morning America. Newsroom PR has also placed Mr. Zambrano with numerous Spanish-language print and television outlets, expanding the firm’s presence within the Latino community.

As a result, West Coast Trial Lawyers’ name recognition and visibility have grown exponentially during its time working with Newsroom PR, with the firm also receiving numerous referrals as a direct result of its extensive media exposure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newsroom PR demonstrates strong project management skills and is highly responsive to our firm’s needs across varying time frames and time zones.

What was your primary form of communication with Newsroom PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We find the company unique and distinctive in the way it works closely with clients, offering a more personal approach than some larger PR agencies, where clients can feel more like a number than a name. Newsroom PR is also highly effective at securing media coverage and generating publicity efficiently across a wide range of outlets.

Are there any areas for improvement or something Newsroom PR could have done differently?

None