Perplex Digital

BACKGROUND

Please describe your company and position.

 I am the CTO of a hospitality & leisure company 

Describe what your company does in a single sentence.

We offer travel experiences to customers around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perplex Digital to accomplish?

• The primary goal was to create a modern, high-performing travel website that clearly communicated their offerings and converted visitors into qualified leads.
• The second goal was to optimize their existing CRM system to reduce manual marketing tasks and improve lead nurturing through automation.
• We also developed a comprehensive digital strategy that would establish consistent brand messaging across all channels and drive customer engagement through targeted content, visual assets, and audio elements.

SOLUTION

How did you find Perplex Digital?

Referral

Why did you select Perplex Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Perplex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full website design, custom integrations, system integrations, and digital strategy. the vendor was to create a modern, user-friendly travel website that would streamline the booking experience and showcase our client's unique travel offerings while reflecting our brand identity. They also optimized our existing CRM system to reduce manual marketing tasks and improve lead nurturing through automation. The vendor also helped develop a digital strategy that would establish consistent brand messaging across all channels and drive customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, qualified lead submissions increased by approximately 30–40%, with improved user engagement across key pages. User engagement also improved, including longer session durations and clearer navigation paths to key booking and inquiry pages.

On the operations side, marketing automation significantly reduced manual processing time for leads by over 70%, allowing faster response times and more consistent follow-ups.

The digital strategy and supporting content helped improve brand consistency across channels and contributed to higher campaign engagement, making our marketing efforts more efficient and easier to scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. Whenever there were hiccups, they communicated beforehand. We were really happy with their service. 

What was your primary form of communication with Perplex Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their hands-on approach to tasks. They were highly responsive and proactive, often suggesting improvements we hadn’t considered. It felt like working with a partner rather than a vendor, and their attention to detail and follow-through made the entire process smooth and stress-free.

Are there any areas for improvement or something Perplex Digital could have done differently?

We wish we found them sooner!