Primal

BACKGROUND

Please describe your company and your position there.

I'm the Chief Marketing Officer of Selfie Care Co., Ltd. My role is to build overlook the overall marketing strategy and activities in all channels. About us In 2019, we started Selfie because we believed that cosmetic dentistry could be done differently and made accessible to more people without compromising on quality of care.

In particular, we found that high quality clear aligners were too expensive for most people and getting access to the right information and service wasn’t as easy as it should be. At Selfie, we want to change this, so that everyone can benefit no matter who or where they are. By combining the latest research and technology from around the world, we created Smart Dentistry – a new standard of dentistry represented by its simplicity, quality, unique technology, and end to end experience that focuses on our customers’ needs.

Smart Dentistry sets us apart by giving our customers an affordable clear aligner experience where they will be able to make an informed choice between remote or in-person care based on their needs. This doesn’t mean that remote care can fully replace in-person care, it just means that if you are a minor to moderate case and our dentists think you are eligible for remote treatment, we’ll give you that option. ​

For our customers, especially those who live further away or can’t take time away from their busy schedule, this means more convenience at a radically fair price. And for our dental partners, it means they can help more patients than ever before, by handling simpler cases remotely and more complex cases at the clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Primal (Thailand)?

We need someone who can work with us on creating performance marketing strategy & execution plan. Also, able to manage digital prospecting and remarketing campaigns to drive strong return on investment and efficient CAC for both social medias and Google search channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

Primal is a leading digital marketing agency in Thailand and we started a short-term contract (3 months) to see how it worked between us and found the experience in the first 3 months was very efficient and useful for the company.

Describe the project in detail and walk through the stages of the project.

After Selfie gave Primal team the monthly campaign strategy for social media platforms and SEM, they created a plan for the targeting and worked on the performance optimization. In the first few months, we monitored the ad results closely and iterated fast (pausing the campaigns and reallocate the budget). At the end of the month, they sent us a report for the overall ad performance results and we would discuss on the next step for the next month.

How many resources from the vendor's team worked with you, and what were their positions?

For performance media, we worked directly with K.Nad.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CAC/lead went down from USD15 in FEB22 to USD6 APR22. The overall 3 months average CAC/Lead is below USD10 which is the target we want to hit within Q1 22. The impression has went up from 0.5M / month in 2021 to 1.5M / month in 2022 with similar ad spend on awareness campaigns.

How effective was the workflow between your team and theirs?

We planned out the campaign 1 week before the next month including finalize the budget, visuals and captions. Along the month, I monitor the campaign results closely to see if there's any thing we need to be aware of and inform Primal team if there's any interesting observations, so that we can iterate immediately. We have at least one call a week to discuss on the observations and to adjust the strategy if needed.

Lastly, Primal will keep sharing their thoughts and observations so that I can bake into the strategy and budget in the next month. I found the process is very flexible and very good for a startup like us when we are still in a learning stage and we need to move and iterate pretty fast.

What did you find most impressive or unique about this company?

Primal team is very responsible and hard-working. K.Nad, our key account is very opened and has been very responsive to any of our requests and concerns. He also acts very fast when we have an immediate change like a sudden budget increase during the month.

He is very clear and professional when providing his team observations and thoughts. I feel like we work like a team and K.Nad can represent and transfer the information well between vendor and Primal. He's also very polite and calm. Really enjoyable to work with.

Are there any areas for improvement or something they could have done differently?

The dashboard is very slow. It's now getting better. I wish we could see the results on my phone easily so that I can monitor it anywhere, anytime.

BACKGROUND

Please describe your company and position.

I am the Regional Marketing Data Analyst of OWNDAYS

Describe what your company does in a single sentence.

Eyewear Retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal to accomplish?

• Drive customer visited our offline stores

SOLUTION

How did you find Primal?

Online Search

Why did you select Primal over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Budget planning and execution of performance marketing after the end of the month will result in a monthly report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

result in Looker Dashboard that will show the result of each campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

can do with a fast-paced environment and never regrets Primal.

What was your primary form of communication with Primal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Can execute every strategy that I desire.

Are there any areas for improvement or something Primal could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Marketing C of Frasers Property Industrial Thailand

Describe what your company does in a single sentence.

Real Estate Developer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal to accomplish?

• get on first page of Google search
• get conversion from SEM or SEO

SOLUTION

How did you find Primal?

Online Search

Why did you select Primal over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Primal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO and SEM management for get first page on google search and get conversion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

traffic website and conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good suggestions and fast response

What was your primary form of communication with Primal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Look profressional in digital marketing

Are there any areas for improvement or something Primal could have done differently?

I’m not sure yet, as we’ve only been working together for about 3 months. But so far, everything has been good, well-organized, and quite fast.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Metro Systems Corporation Plc

Describe what your company does in a single sentence.

Metro Systems Corporation Plc (MSC) is a leading full-service information technology (IT) 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal to accomplish?

• Build Awareness
• Brand Recognition
• Generate Revenue

SOLUTION

How did you find Primal?

Online Search

Why did you select Primal over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Primal were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Account Management
- Dedicated Account Manager
- Dedicated Operations Team & Specialists
- Call & Email Support
- Monthly Reporting
- Quarterly Business Reviews

Performance Media Management
Google Search  1 Channel
-     Media Buying Plan
-     Budget Allocation Optimisation
-     Campaign Set Up
-     Always-On Campaign Optimisations 
-     Pixel Installation (GTM, FB, GA, Google)
- Basic Conversion Tracking Up to 2 Events

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their delivery is on time.

What was your primary form of communication with Primal?

Virtual Meeting

What did you find most impressive or unique about this company?

We have been working together for a long time on this project.

Are there any areas for improvement or something Primal could have done differently?

innovation creation 

BACKGROUND

Please describe your company and position.

I am the Art Director of Robinwood

Describe what your company does in a single sentence.

Coperate as a team, purpose for flower jewelry lover for better life standrad

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal to accomplish?

• team design
• drive more engange
• drive more message and sale

SOLUTION

How did you find Primal?

Referral

Why did you select Primal over others?

• Good value for cost
• Referred to me

How many teammates from Primal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

scope of work : doing marketing advertisement that combine our company role together as a team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

as a sale is about profit and margin that gain every month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

delivery on time, good team member as a co ordination nice

What was your primary form of communication with Primal?

Virtual Meeting

What did you find most impressive or unique about this company?

friendly and easy to work with

Are there any areas for improvement or something Primal could have done differently?

not yet

BACKGROUND

Please describe your company and position.

I am the Associate Marketing of Macquarie Securities (Thailand)

Describe what your company does in a single sentence.

Derivatives warrant (DW)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal Digital Agency to accomplish?

• Brand and product awareness
• More product sell

SOLUTION

How did you find Primal Digital Agency?

• Online Search

Why did you select Primal Digital Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Primal Digital Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

SEM for financial (broker) Google search, GDN and YouTube. Key delivery :

• Suitable Adwords for business
• Increase quality users
• Reduce cost per click
• Spread out brand and product awareness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. They helped us gain more quality users
2. Increase product sell
3. Spread out awareness
4. Cost effective

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Khun deliver monthly report on time. Willing to help and answer my questions and suggest what suitable to do for my business to achieve the goal.

What was your primary form of communication with Primal Digital Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Khun always suggest a new feature from google or YouTube in order to increase performance.

Are there any areas for improvement or something Primal Digital Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Online Manager of MBK Group

Describe what your company does in a single sentence.

Shopping Center

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal Digital Agency to accomplish?

• Traffic

SOLUTION

How did you find Primal Digital Agency?

• Referral
• Clutch Site

Why did you select Primal Digital Agency over others?

• High ratings
• Company values aligned

How many teammates from Primal Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO /SEM /GDN

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time and offer good communication

What was your primary form of communication with Primal Digital Agency?

Virtual Meeting

Are there any areas for improvement or something Primal Digital Agency could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a software company.

Describe what your company does in a single sentence.

Enterprise Chatbot systems, AI-based generative Chatbots, pre-built social features for apps and websites, and building blocks for engaging employee experiences

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal Digital Agency to accomplish?

• Drive organic traffic via website
• Lead generation
• High Ranked on google search results

SOLUTION

How did you find Primal Digital Agency?

Online Search

Why did you select Primal Digital Agency over others?

High ratings

How many teammates from Primal Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hire Primal to craft the SEO strategies to gain monthly Organic Traffic in terms of clicks and impressions. Key deliverables are:

• on-page consultation
• backlinks providers
• monthly articles

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tannapat (Ozone), the account manager from Primal, is the key contact person that always helps follow up with undone tasks from both sides. Working on checklists and trackers is easy and organized. He did respond to my requests in a timely manner.

What was your primary form of communication with Primal Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical recommendations are on point and able to make a good kick-start for a new website.

Are there any areas for improvement or something Primal Digital Agency could have done differently?

-

BACKGROUND

Please describe your company and position.

I am an executive at of ก.การพิมพ์ แอนด์สติ๊กเกอร์ทันใจ

Describe what your company does in a single sentence.

Printing Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primal Digital Agency Thailand to accomplish?

• Ad advertising

SOLUTION

How did you find Primal Digital Agency Thailand?

คุณทับทิม

Why did you select Primal Digital Agency Thailand over others?

Good value for cost

How many teammates from Primal Digital Agency Thailand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ดำเนินการ SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• สืบเนื่องจากกลุ่มลูกค้าใหม่ทีเข้าใช้บริการ และ เป็นทีรุ้จักโดยกว้างในท้องตลาด และ อุตสาหกรรมสื่อสิ่งพิมพ์

What was your primary form of communication with Primal Digital Agency Thailand?

In-Person Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

คุณทับทิม ให้ความช่วยเหลือกับบริษัท ก.การพิมพ์ เป็นอย่างดี สามารถแก้ไขปัญหาและแนะนำทางออกได้ตอบโจทย์กับบริษัทมาโดยตลอด คุณทับทิม ตอบรับและรับฟังปัญหาเพื่อนำไปพัฒนาต่อ ซึ่งทำให้อุ่นใจในการใช้บริการอย่างต่อเนื่อง

What did you find most impressive or unique about this company?

เข้าถึงได้ง่าย และ บริการครอบคลุม

Are there any areas for improvement or something Primal Digital Agency Thailand could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I am VP Digital Sales for Muang Thai Life

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Primal Digital Agency Thailand?

Performance MKT + SEO

SOLUTION

How did you select this vendor?

This vendor passed selection process

Describe the scope of their work in detail.

SEO + Performance mkt

What was the team composition?

I work closely with EVP. Most of the decisions is done by me for performance marketing campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results of the campaign is ok given the expectation before launching. There are rooms to improve but over all ok.

How effective was the workflow between your team and theirs?

The team is great!

What did you find most impressive about this company?

Responsibility and workflow are professional.

Is there any area for improvement or anything that could have been done differently?

I would like to use Line to communicate sometimes because mostly my team is still use Line for work.