River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design.
River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines.
Clients includes: De Beers, NBC Universal, Kia, Hyundai Motor Group/Innocean, Medical Micro Instruments, Bangkok Bank, HeinzKraft, Calvin Klein, Starbucks, Nexon Games, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Korean Ginseng Company, the Universith of California Santa Cruz, Auberge Resorts, and Burt's Bees--and that's just for starters. Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.
Min project size
$10,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Locations
New York, NY
Year founded
Founded 2014
Languages
Timezones
1 Language that we service
English
1 Timezone that we service
EST
Eastern Standard Time (EST)
1 Locations
New York , NY
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$200 - $300
/hr
Rating for cost
4.7
/5
What Clients Have Said
River + Wolf offers competitive pricing, typically ranging from $8,000 to $50,000 depending on the project's complexity. Clients consistently highlight the value for cost, praising the agency for delivering high-quality names and branding solutions while maintaining excellent communication and project management.
While generally satisfied, some clients noted that initial creative directions were occasionally off-brief. Early check-ins and iterative feedback were suggested to ensure alignment with client expectations throughout the naming process.
Thorough Research and Analysis
Clients noted River + Wolf's commitment to thorough research and analysis in the naming process. The team's diligence in understanding industry trends, competitor landscapes, and trademark considerations was a key factor in achieving successful outcomes.
Effective Communication
River + Wolf maintained clear and effective communication throughout projects, ensuring clients were informed and involved at every stage. The team's responsiveness and willingness to address questions and concerns contributed to a positive experience.
Creative and Innovative Solutions
The team at River + Wolf was recognized for their creativity and innovation in developing brand names. Clients appreciated the depth of thought and unique ideas that went into each naming proposal, resulting in distinctive and effective branding solutions.
Personalized and Client-Focused Approach
River + Wolf's personalized approach and genuine investment in client projects were highly valued. Clients felt heard and understood, with the team taking the time to grasp the nuances of their business and goals. This client-centric focus led to strong partnerships.
Expertise in Naming and Branding
Clients praised River + Wolf for their deep expertise in naming and branding. Their ability to create meaningful, memorable names that align with client goals and brand identity was frequently highlighted. The team's knowledge of language and cultural considerations contributed to successful outcomes.
"We've been happily working with them and we'd be happy to do so again."
Jul 30, 2021
Owner, Clothing Brand Consulting Firm
Anonymous
Verified
Other industries
Austin, Texas
1-10 Employees
Online Review
Verified
River + Wolfz is tasked to develop a brand name for a new clothing brand consulting firm. They were chosen out of three options, thanks to their strong chemistry together.
River + Wolfz has passed a trademark application for a brand name that was described as amazing. They were caring and passionate throughout their engagement. On top of all that, the client said that they felt like their number one priority.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of a consulting company. We specialize in creating clothing brands.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf, and what were your goals?
We hired River + Wolf to name a new clothing brand.
SOLUTION
How did you select this vendor?
Spoke to three different vendors and had a strong connection and the most trust with River + Wolf.
Describe the scope of their work in detail, including any steps and the final deliverables.
Phone calls, emails, and a detailed intake form. Brand naming is art and science. We went deep into the details of the project.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with the founder and creative director.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
An amazing brand name was created. Trademark application has been submitted!
Describe their project management style, including communication tools and timeliness.
Caring and passionate. Quick, thoughtful communication always. I felt like their number one priority.
What did you find most impressive or unique about this company?
It felt like they understood the brand better than we did. River + Wolf has a masterful way with words.
Are there any areas for improvement or something they could have done differently?
We've been happily working with them and we'd be happy to do so again.
RATINGS
5.0
"Great folks, loved the results!"
Quality
5.0
Service & Deliverables
"They nailed it!"
Schedule
5.0
On time / deadlines
"Easy, uncomplicated"
Cost
5.0
Value / within estimates
"a lot of value"
Willing to Refer
5.0
NPS
"one hundred percent!
Company Renaming for Financial Services Firm
Branding
$10,000 to $49,999
Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive."
Jan 12, 2021
Project Lead, Financial Company
Anonymous
Verified
Financial services
Hong Kong
11-50 Employees
Online Review
Verified
A financial services company partnered with River + Wolf to help them rename their business with something that reflected their vision and long term goals.
The River + Wolf team provided the company with around 100 names in two rounds. Afterwhich everyone was able to agree on one name. The company is most impressed by how involved the team was as well as their guidance during the entire project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a financial company that trades in financial markets around the world using its own capital.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf?
Company renaming.
What were your goals for this project?
Our goal was to come up with a new name that would reflect our vision and long term goals.
SOLUTION
How did you select River + Wolf?
We reached out to a few naming firms and River + Wolf was the one that we felt we'd be more comfartable with, thanks to Margaret. Clutch reviews also helped.
Describe the scope of their work in detail.
The work was to offer a variety of names that would reflect the characteristics and vision of our company. We were sent a questionnaire beforehand that included questions that would guide River + Wolf to create potential names.
What was the team composition?
We worked directly and only with Margaret, the founder of River + Wolf.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
River + Wolf provided us with around 100 names in two rounds and in the end we all agreed on one name that would be our new name.
How effective was the workflow between your team and theirs?
Margaret was always responsive and made sure to address all our concerns. All in all it was very smooth.
What did you find most impressive about this company?
Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive.
Are there any areas for improvement?
None I could think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Renaming for Computer Software & Analytics Company
Branding
$10,000 to $49,999
Apr. - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The workflow was very clear and flexible as needed."
Jul 12, 2019
VP of Marketing, Computer Software Company
Anonymous
Verified
Other industries
New York, United States
11-50 Employees
Online Review
Verified
River + Wolf led the naming efforts for a computer analytics and software company. The team created a list of names that would be inspiring and fit the company's message.
River + Wolf was clear and understanding about the naming process. The team was transparent, constantly giving feedback and insight. Their responsiveness was also noteworthy.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The company aims to use predictive analytics to make the food supply chain more efficient. I am the VP of Marketing.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf?
We hired River + Wolf to rename the company.
What were your goals for this project?
We wanted to find a long-term name that would be memorable, ownable, inspiring.
SOLUTION
How did you select this vendor?
They came highly recommended to us from another vendor we use.
Describe the scope of their work in detail.
They were very clear and methodical throughout the process, with written and verbal questionnaires and discussions, keeping us informed throughout as to their feedback and next steps.
What was the team composition?
We worked only with their principal, who was incredibly responsive and continues to be so even after the project was completed.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have a clear understanding of the risks and benefits of our name.
How effective was the workflow between your team and theirs?
The workflow was very clear and flexible as needed.
What did you find most impressive about this company?
Their understanding of the legal limitations of naming as well as the wide net they were able to cast in order to present us with numerous options.
Are there any areas for improvement?
The way the names were presented was somewhat overwhelming - because there were so many good options - it may have helped to have it presented differently.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 81-83 of
83 Reviews
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