Savana Soft

BACKGROUND

Introduce your business and what you do there.

I’m the manager of Hotel Ativa, a company that curates immersive, high-quality stays that combine local culture with world-class hospitality to ensure every guest enjoys an unforgettable getaway.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Savana Soft?

Our primary objective was to increase direct bookings by 20% through a redesigned website and a more intuitive reservation system, reducing our reliance on high-commission third-party OTAs.

SOLUTION

What was the scope of their involvement?

Savana Soft has developed a lightweight, custom WordPress theme tailored to our brand identity and luxury positioning. The team has also managed our Google Business Profile optimization to ensure Hotel Ativa appears prominently in local map searches and travel-related queries. The goal is to deliver a fully functional, high-speed WordPress website with an easy-to-use CMS for our internal team.

What is the team composition?

We’ve worked with 2–5 teammates from Savana Soft.

How did you come to work with Savana Soft?

We found Savana Soft through an online search and a referral. We chose them because their pricing fit our budget, they were referred to me, and their company values aligned with ours.

How much have you invested with them?

So far, we’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in March 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The conversion rate on our reservation page has improved by 20% due to the streamlined user journey. We’ve also seen a 20% increase in phone leads and traffic and better keyword positions in SERPs.

How did Savana Soft perform from a project management standpoint?

Savana Soft’s project management is exemplary. They utilize structured timelines and keep us informed through weekly check-ins. Every milestone — from the initial WordPress wireframes to the final SEO implementation — is delivered exactly as scheduled. Their ability to hit deadlines without sacrificing quality is a major factor in our project's success.We communicate with them through in-person meetings and emails or messaging apps.

What did you find most impressive about them?

What we’ve been most impressed with is that Savana Soft doesn’t just act as developers; they act as business partners. They don’t just build a WordPress site based on our list of requirements — they proactively suggest SEO improvements and UX tweaks that specifically aim at increasing our direct revenue.

Are there any areas they could improve?

Our communication has been great, but at the very beginning of the project, we used multiple email threads, which got a bit crowded. Once we moved to a dedicated project management tool, everything became seamless. Recommending that tool from day one would have been the only small improvement.

BACKGROUND

Introduce your business and what you do there.

I'm a manager at Energyvita, a wellness-focused company based in Plovdiv, Bulgaria.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savana Soft to accomplish for Energyvita?

We needed a 70% increase in organic traffic within four months, first-page rankings for competitive keywords, improved website speed and UX, and a higher conversion rate and more inbound leads.

SOLUTION

What was the scope of their involvement?

Savana Soft has been responsible for website development, SEO, PPC optimization, and website maintenance. The team has designed and developed our website, provided SEO and AI optimization, set up and optimized our PPC campaign on Facebook, and offered marketing consulting.

What is the team composition?

We've worked with 2–5 teammates from Savana Soft.

How did you come to work with Savana Soft?

We found them through an online search. We chose them because they had high ratings, were close to our geographic location, fit our budget, and were referred to me.

How much have you invested with them?

So far, we've spent less than $10,000.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a 70% increase in organic traffic within four months, a 300% increase in leads, and a 20% reduction in bounce rate.

How did Savana Soft perform from a project management standpoint?

Their project management has been structured and efficient. They meet all deadlines and keep us updated throughout the process. Communication is smooth, and everything is delivered on time as promised. We communicate via in-person meetings and email or messaging apps.

What did you find most impressive about them?

What we've been most impressed with is their combination of technical expertise and strategic thinking. They don't just build a website — they focus on creating a solution that supports our long-term business goals.

Are there any areas they could improve?

No, everything has been A+.