StudioHawk SEO Agency

BACKGROUND

Please describe your company and position.

I am a marketing specialist at City Beach

Describe what your company does in a single sentence.

City Beach is a leading Australian fashion and lifestyle retailer, offering a curated range of clothing, accessories, and footwear for youth and young adults through both our nationwide store network and our eCommerce platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StudioHawk SEO Agency to accomplish?

• Recover non-brand organic traffic

SOLUTION

How did you find StudioHawk SEO Agency?

• Referral
• Other

Why did you select StudioHawk SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from StudioHawk SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement with Studio Hawk began in June 2024 with a comprehensive technical SEO audit that provided valuable insights for our eCommerce team. From there, we collaborated on a range of strategic initiatives aimed at scaling organic growth efficiently. One of the standout deliverables was the development of a custom ChatGPT-powered copywriting tool, integrated with Google Sheets to enable bulk generation of optimised category and product page content, including internal linking. This content was formatted into XML files and successfully uploaded into Salesforce Commerce Cloud, streamlining deployment at scale. Over the course of the engagement, we saw a significant turnaround in performance — moving from a 32.53% YoY decline in non-brand clicks and a 25% drop in non-brand rankings at the outset, to a 40% YoY increase in non-brand clicks and a 12.96% improvement in average non-brand ranking by April 2025. These results reflect the success of a highly collaborative and technically sophisticated partnership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we began in June 2024, our non-brand organic performance was in decline — with non-brand clicks down 32.53% YoY and average non-brand rankings down 25% YoY (from 8.4 to 10.5). Through a combination of technical improvements and content automation at scale, we reversed this trajectory. By April 2025, non-brand clicks had increased 40% YoY, and average non-brand rankings improved by 12.96% YoY, rising from 10.8 to 9.4.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Studio Hawk demonstrated strong project management throughout the engagement. They were punctual with all key deadlines and consistently proactive in identifying opportunities and prioritising tasks that aligned with our goals. Communication was clear and timely, and they integrated seamlessly with the City Beach team.

What was your primary form of communication with StudioHawk SEO Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Studio Hawk was how seamlessly they operated as an extension of the City Beach team. Unlike traditional agency models, we didn’t work through an account manager — we had direct access to experienced SEO specialists who were hands-on, deeply knowledgeable, and embedded in our day-to-day strategy. This structure enabled faster execution, more meaningful collaboration, and a genuine sense of partnership that elevated the quality and impact of the work.

Are there any areas for improvement or something StudioHawk SEO Agency could have done differently?

While our experience working directly with Studio Hawk’s SEO specialists was highly positive, one area for improvement would be account stewardship toward the latter stages of the engagement. We would have appreciated more proactive management and strategic foresight in driving the relationship forward, particularly as the contract approached renewal. It felt as though there was an opportunity for Studio Hawk to re-pitch and reinforce the value of the partnership, but instead, the transition was relatively passive — which contrasted with the otherwise strong and engaged delivery throughout the project.

BACKGROUND

Introduce your business and what you do there.

Context: Euan James is the digital team lead at Shiels Jewellers, an Australian jewellery retailer offering affordable, high-quality jewellery and watches both online and in-store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with StudioHawk SEO Agency?

We engaged StudioHawk to regain lost visibility and strengthen our organic search rankings. A key focus was also to enhance our digital PR strategy — building high-authority backlinks, increasing our domain rating, and securing media placements to boost brand visibility and support long-term SEO growth.

SOLUTION

What was the scope of their involvement?

StudioHawk has managed a comprehensive SEO strategy for Shiels, covering both on-site and off-site optimisation. The core deliverables have included:

• Technical SEO audits and implementation.
• Content creation and optimisation: New product and collection descriptions, plus blog posts.
• Site structure improvements: Including IA review and support during re-theming.
• Digital PR campaigns: Creating newsworthy angles, securing high-authority backlinks, and increasing domain rating.
• Keyword tracking and performance reporting.
• Support for metadata optimisation and best practice implementation across Merchant Centre and Shopify.

StudioHawk’s work has spanned Shiels, Grahams, and Watch Depot, adapting to different brand needs while maintaining a unified SEO direction.

What is the team composition?

We had four teammates at the start, and now we have one.

How did you come to work with StudioHawk SEO Agency?

We chose StudioHawk SEO Agency because of their digital PR offering.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen strong improvements in overall visibility and engagement across our sites, with Shiels in particular gaining momentum in both traffic and brand authority. Product pages are attracting more users year-on-year, reflecting increased interest and search presence.

Watch Depot and Grahams are also experiencing steady growth in user traffic, showing that the SEO and content strategies are supporting long-term performance across all brands.

How did StudioHawk SEO Agency perform from a project management standpoint?

StudioHawk’s project management is very good. We communicate through weekly Zoom calls and Slack messages.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Nathan (Account Manager) is an absolute gun — super proactive, responsive, and easy to work with. The reporting is also very thorough, making it easy to track progress and understand where the wins are coming from.

What did you find most impressive about them?

What stood out most about working with StudioHawk was their digital PR execution. They’ve consistently delivered high-quality backlinks through creative, newsworthy campaigns that boosted our domain rating and earned coverage in major outlets like Cosmopolitan, Elle Australia, and the Sydney Morning Herald.

Are there any areas they could improve?

StudioHawk took the time to truly understand our business and SEO challenges, which meant it took a little longer initially to find the right approach. However, their commitment to tailoring the correct solution for us has paid off — we're now seeing meaningful results from a strategy that fits our goals.

BACKGROUND

Please describe your company and position.

I am the GM of Strategy & Growth of Urban Sales

Describe what your company does in a single sentence.

Loved by Kiwis, Urban Sales is New Zealand's preferred furniture and homeware shopping destination

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StudioHawk SEO Agency to accomplish?

• Overall holistic SEO strategy
• Website replatform migration SEO strategy

SOLUTION

How did you find StudioHawk SEO Agency?

Events

Why did you select StudioHawk SEO Agency over others?

High ratings

How many teammates from StudioHawk SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Ongoing SEO Enhancement: They provided strategic SEO guidance, keyword mapping, technical audits, and on-site SEO improvements.
• SEO Migration Support: They planned and executed a detailed SEO migration plan to ensure minimal disruption during the transition to our new Shopify Plus website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progression towards getting ready for website migration. Overall strategy plan

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very good

What was your primary form of communication with StudioHawk SEO Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

We were specifically seeking a true SEO specialist — not a generalist agency that simply “does a bit of everything.” SEO is a highly technical and constantly evolving discipline, and we believed it required deep focus and dedicated expertise. StudioHawk stood out clearly in this regard. Their singular focus on SEO has given us confidence that they can deliver nuanced and impactful outcomes.

Are there any areas for improvement or something StudioHawk SEO Agency could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the Creative Director of BOOM. Creative

Describe what your company does in a single sentence.

Web Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire StudioHawk SEO Agency to accomplish?

• SEO

SOLUTION

How did you find StudioHawk SEO Agency?

Networking

Why did you select StudioHawk SEO Agency over others?

Great culture fit

What was the size of StudioHawk SEO Agency's team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO campaign for one of my clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We started with a fresh website with no traffic, and are now gradually gaining the keywords in organic search that I /The client wanted and getting up the rankings. SEO is no quick fix and I'm aware of that, but we can see progress to that number 1 spot!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always have a monthly report call on the same day every month which is really helpful to understand, we also receive a digital report to look through in detail prior to the call. Always on time, and always there to listen

What was your primary form of communication with StudioHawk SEO Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They really know their stuff and don't beat around the bush.

Are there any areas for improvement or something StudioHawk SEO Agency could have done differently?

Potentially a bit more market research for the client's niche, but that really all.