WebMakers Software House

BACKGROUND

Please describe your company and position.

I am the CMO of CarFin

Describe what your company does in a single sentence.

Carfin are professional advisors for entrepreneurs and individuals looking for the best vehicle purchase financing options online, as well as new and used cars available immediately. The company's specialists, who are experts in the automotive and financial industries, are able to quickly prepare the most advantageous financing offer for the purchase of the desired vehicle. 

The company ensures the completion of the entire car purchase and pickup process, or delivery to the customer's home, even within 48 hours.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebMakers Software House to accomplish?

The main objective of the project for CarFin was to create a tool that would open a new sales channel, allow the company to become independent of external advertising services, and increase the efficiency of the sales department. From the user's perspective, we aimed to create a system that would not only streamline the process of selecting and financing a vehicle but also offer a better shopping experience. 

Previous reliance solely on external advertising portals made it difficult to guide a customer through their own purchasing process. It limited control over the presentation of offers and the efficiency of selecting the type and parameters of financing. Furthermore, the associated high fees for publishing advertisements and their number significantly increased sales costs, negatively impacting the company's profitability.

SOLUTION

How did you find WebMakers Software House?

• Online Search
• Referral

Why did you select WebMakers Software House over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebMakers Software House were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main objective of the project was to create a tool that would open a new sales channel, allow the company to become independent of external advertising services, and increase the efficiency of the sales department. From the user's perspective, we aimed to create a system that would not only streamline the process of selecting and financing a vehicle but also offer a better shopping experience. 

Previous reliance solely on external advertising portals made it difficult to guide a customer through their own purchasing process. It limited control over the presentation of offers and the efficiency of selecting the type and parameters of financing. Furthermore, the associated high fees for publishing advertisements and their number significantly increased sales costs, negatively impacting the company's profitability. Key functionalities of the project include: 

• Intuitive, real-time functioning finance calculator. 
• A search engine that allows for matching vehicles to specific needs. 
• CMS enabling extensive configuration of the portal, flexible content management, and offer publication. 
• Automation of publishing selected offers on external advertising services. 
• A module for checking availability and reserving selected vehicles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to cut costs by 60% by dropping external advertising services and creating our own sales platform. WebMakers Software House designed and built from scratch a dedicated marketplace system, fully tailored to the purchasing process developed by us. The built-in finance calculator allows users to tailor financing conditions to their needs and preferences easily. 

It enables the simulation of installments for vehicle purchases through leasing, credit, and rental, based on main parameters such as the duration of the contract and the initial fee. Additionally, users have access to a search engine for new and used cars, an expanded vehicle detail page, and the option to choose different variants of the purchased vehicle. 

As part of the management panel, WebMakers prepared automation of the process related to publishing selected offers on one of the largest Polish automotive advertising services. Thanks to API integration, a feature was created that allows the publication of a selected offer with a single click. In the future, we plan to expand to other external sales channels. 

This solution allows us to efficiently use multiple sales channels without having to spend time manually adding offers externally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team that worked on the project was very professional. I really appreciated the way they communicated, their openness to my ideas and the technological expertise of the entire team. The project was delivered on time in every way possible.

What was your primary form of communication with WebMakers Software House?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In fact, I'm surprised that creating something very technological and difficult for people like me who aren't necessarily familiar with it can be so easy and fun. WebMakers really rose to the challenge and allowed us to create, or actually created the tool themselves, where all the changes in interest rates, changes in bank offers, are updated in real-time.

Are there any areas for improvement or something WebMakers Software House could have done differently?

I don't think anything can be changed in the running and implementation of the project. I remember the cooperation with WebMakers brilliantly. First of all for their professionalism and for the fact that they guided us from start to finish in the whole creation of this project.