IT B2B Marketing Agency - Belfast Northern Ireland
Xsell is a full-funnel B2B growth partner helping IT Vendors, IT Distributors, MSPs, MSSPs, SaaS, and IT start-ups, and scale-ups build predictable, scalable customer acquisition. Using our proprietary RAC (Rhythmic Acquisition of Customers) framework, we turn inconsistent lead flow into a steady, reliable pipeline.
We help our clients with:
LinkedIn Outreach: Connecting with the right decision-makers to generate high-quality leads.
Demand Generation: Building a consistent pipeline of opportunities through multi-channel campaigns.
Digital Marketing: Content creation that drives leads.
Podcasts: Producing B2B podcasts that establish thought leadership and generate demand.
Paid Media: Running targeted campaigns that drive measurable growth and ROI.
SEO: Optimizing websites and content to attract organic traffic from ideal customers.
Marketing Strategy: Aligning all growth efforts into a cohesive, results-driven plan.
We don’t just deliver leads, we help systemize your growth. With our RAC framework, we create a predictable rhythm for customer acquisition, so your business can scale sustainably. Because we specialize in tech. IT, SaaS, and cybersecurity, we understand your buyers, their pain points, and your sales cycle. We combine marketing, sales, and automation to reduce manual work, maximize pipeline efficiency, and help your team focus on closing deals.
We’re proud to have been recognized as International Digital Agency & Lead Generation Company of the Year 2025, and we love helping tech businesses grow predictably and profitably.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Locations
Belfast, Northern Ireland
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Year founded
Founded 2013
1 Locations
- Belfast , Northern Ireland
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Our Story
We are Xsell, a multi-award digital marketing and lead-generation team for IT vendors, distributors and service providers. Our senior-led specialists combine strategy and hands-on execution across LinkedIn outreach, digital marketing, podcasts, paid media, SEO / AEO and CRM automation. We build scalable growth engines, deliver measurable pipeline ROI, and have driven sustained client success since 2017 with global and channel-focused expertise.
What Sets Us Apart
Technology Sector Focused
Xsell works exclusively with B2B technology companies — IT vendors, distributors, MSPs, and MSSPs. No B2C, no mixed approach. Every strategy is built for complex B2B sales cycles from day one.ROI Focus
We measure success in pipeline and revenue, not vanity metrics. With reported 10:1 pipeline ROI and 100%+ pipeline value increases, commercial accountability is baked into everything they do.Rhythmic Acquisition of Customers framework
Xsell's proprietary RAC (Rhythmic Acquisition of Customers) framework replaces reactive, inconsistent growth with a structured system built around three stages: establishing foundations, generating demand, and converting leads into long-term customers.Locations (1)
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