How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Branding and PR Trends
In a world of brand activism and real-time reputation risks, PR is changing fast. Explore PR trends on how to navigate narrative, trust, and media shifts.
New Branding and PR Trends
Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Brand Storytelling for Growth: Strategy, ROI, and Results
This guide explains storytelling marketing best practices, step-by-step instructions, and more tips for creating powerful stories to improve your brand’s...
5 Brand Identity Strategies to Help Your Business Stand Out
Learn how to develop an effective brand identity strategy that engages your target audience and helps you stand out from competitors.
Brand Identity Checklist: 7 Considerations
Our brand identity checklist has expert tips for developing every aspect of your brand, from telling your story to creating eye-catching visuals.
5 Types of Brand Positioning Frameworks to Guide Your Web Design Project
Learn about the importance of brand positioning frameworks in web design and how to create one.
6 Branding Examples From Companies That Got it Right
Learn more about how to grow your business from these globally recognized branding examples.
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The Top 5 Triggers That Destroy Brand Trust (Fast)
Understand the critical role of brand trust in building consumer loyalty, and how to avoid the mistakes that can undermine that work in a flash.
Stop Chasing Trends: They’re Killing Your Brand Authenticity Strategy
Stop chasing trends that dilute your brand. Learn how a strong brand authenticity strategy builds trust through consistency.
The Future of AI in Branding Is Human-Led (What Consumers Expect in 2026)
Learn why human-led AI in branding is what consumers trust in 2026, and how brands can use AI without losing authenticity.
Nostalgic Brands Trigger Instant Authenticity for Consumers (Here's Why)
Explore why consumers associate nostalgic brands with honesty, examine the elements that tap into their emotions, and learn how to leverage retrobranding...
Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
How to Launch a Rebranding Campaign (Without Backlash)
A rebranding campaign presents your company with both great opportunities and significant risks. Prepare your team with customer insights from Clutch.