Top Public Relations Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
-
UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Euroamerica Group is an Advertising company. Launched in 1993, the firm is headquartered in Ciudad de México, Mexico. Their team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Located in Ciudad de México, Mexico, PR Central is a Content Marketing company. They offer Content Marketing and Branding and were founded in 2014.
Read more -
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 25 projects10 to 1 Public Relations is a Public Relations agency specializing in media and influencer relations, corporate communications, and crisis management. Client feedback is overwhelmingly positive, with 100% of reviews highlighting their professionalism, effective communication, and timely deliverables. Approximately 60% of reviewers praised their ability to enhance brand reputation and secure significant media coverage. The agency is lauded for its strategic approach in public communications, effectively increasing brand awareness and successfully managing corporate reputation.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
-
UndisclosedUndisclosed10 - 49Del Valle Norte, Mexico
Services provided
PluralRP is a branding agency founded in 2018. The small team focuses on Branding and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Digito R Comunicación is an Event Marketing company. They offer Event Marketing and Branding and were established in 2017. The agency is based in Ciudad de México, Mexico.
Read more -
UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Artes Balam is a video production company. The small Ciudad de México, Mexico-based team specializes in Video Production and Branding. The agency was launched in 2008.
Read more -
UndisclosedUndisclosed10 - 49Oadby, England
Services provided
Founded in 1995, Reach Marketing Communications is a branding firm. The small team provides Branding and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Pekin, IL
Services provided
Founded in 1966, McDaniels Marketing is an Advertising company. The small team specializes in Advertising and Content Marketing.
Read more -
Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
-
UndisclosedUndisclosed10 - 49Waltham, MA
Services provided
The Mishra Group is a Waltham, Massachusetts-based Email Marketing company. Launched in 1999, the team specializes in Email Marketing and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Syracuse, NY
Services provided
Bentley-Hall, Inc. Is a graphic design agency. Their small team is headquartered in Syracuse, New York. Their team offers Graphic Design and Media Planning & Buying.
Read more -
Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
-
UndisclosedUndisclosed10 - 49Guadalajara, Mexico
Services provided
Marca Pública, a small Content Marketing company, is based in Guadalajara, Mexico. Their services include Content Marketing and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49București, Romania
Services provided
Zaga Brand, a branding company, was launched in 2005. The agency specializes in Branding and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Founded in 2012, onMarketing ideas is a small branding company located in Bogotá, Colombia. Their team focuses on Branding and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49Barcelona, Spain
Services provided
Intermèdia Comunicació is a small Barcelona, Spain-based Corporate Training & Coaching company. Their services include Corporate Training & Coaching and Event Marketing.
Read more -
UndisclosedUndisclosed10 - 49Campinas, Brazil
Services provided
Grupo Mais, an Advertising company, was established in 2005. The team provides Advertising and Digital Strategy and is in Campinas, Brazil.
Read more -
UndisclosedUndisclosed10 - 49Barcelona, Spain
Services provided
Brand Comunicación is an Advertising company. They were launched in 2003, and their services include Advertising and Event Marketing.
Read more -
UndisclosedUndisclosed10 - 49Piracicaba, Brazil
Services provided
Ozonio Propaganda & Marketing is an Advertising company. They are based in Piracicaba, Brazil. Their team focuses on Advertising and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49São Paulo, Brazil
Services provided
Launched in 1995, Trama Comunicação is a small Digital Strategy company in São Paulo, Brazil. Their team offers Digital Strategy and Branding.
Read more -
UndisclosedUndisclosed10 - 49West Windsor Township, NJ
Services provided
CMA Results is an Advertising company. Launched in 1987, the agency is based in West Windsor Township, New Jersey. Their team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Lima, Peru
Services provided
051 Producciones is an Advertising company. The team is located in Lima, Peru, and their services include Advertising and AR/VR development.
Read more -
UndisclosedUndisclosed10 - 49Herzliya, Israel
Services provided
Exactive Marketing Ltd is a SEO agency. In Herzliya, Israel, the firm was established in 2002. Their team specializes in Search Engine Optimization and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Lancaster, PA
Services provided
North Star Marketing, Inc. (Lancaster, Pennsylvania, a small Advertising company, is based in Lancaster, Pennsylvania. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
Small video production agency SECTION80, is located in Milano, Italy. The team provides Video Production and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Charlotte, NC
Services provided
Theory Communication and Design, an Event Marketing company, was established in 2005. The company offers Event Marketing and Media Planning & Buying.
Read more -
UndisclosedUndisclosed10 - 49Longmont, CO
Services provided
Avocet Communications, an Advertising company, is in Longmont, Colorado and Denver, Colorado. They specialize in Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Göteborg, Sweden
Services provided
Momentum Sverige is a branding firm launched in 2000. Located in Göteborg, Sweden, the team provides Branding and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Gothenburg, Sweden
Services provided
Rubrik AB is an Advertising company. The team specializes in Advertising and Content Marketing, and the company is located in Gothenburg, Sweden.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Jori White PR is a London, England-based Corporate Photography company. Their services include Corporate Photography and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Gothenburg, Sweden
Services provided
Advertising company We are More was founded in 2013. Headquartered in Gothenburg, Sweden, the team specializes in Advertising and UX/UI Design.
Read more -
UndisclosedUndisclosed10 - 49Cleveland, OH
Services provided
PR 20/20 is a Content Marketing company founded in 2005. Based in Cleveland, Ohio, the team provides Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Goshen, NY
Services provided
Focus Media, Inc. (Goshen, New York) is an Advertising company. In Goshen, New York, the agency was established in 2002. Their team specializes in Advertising and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Çankaya , Türkiye
Services provided
Ankey Consulting is an Accounting company founded in 2007. Based in Çankaya , Türkiye, the team specializes in Accounting and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49Birmingham, England
Services provided
Located in Birmingham, England, MADISONSOHO is a Digital Strategy company. They specialize in Digital Strategy and Market Research and were established in 2008.
Read more -
UndisclosedUndisclosed10 - 49Zagreb, Croatia
Services provided
Launched in 2016, Top Digital Agency is an Advertising company. Their services include Advertising and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Lewisville, TX
Services provided
The Carbon Agency, an Advertising company, was established in 2013. They provides Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Boston, MA
Services provided
Established in 2004, Zozimus is a small Boston, Massachusetts-based Advertising company. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Sopexa USA, a small branding company, is located in New York, New York. Their services include Branding and Market Research.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
In Texas, ForGreen Marketing & Design is a branding company. The team offers Branding and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49Neenah, WI
Services provided
Spark Advertising is an Advertising company. The company is headquartered in Neenah, Wisconsin. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Amage Productions Pte Ltd is an Advertising company. Their small team is located in Singapore, Singapore. Their services include Advertising and Event Marketing.
Read more -
UndisclosedUndisclosed10 - 49Quito, Ecuador
Services provided
O2 design Mkt is a small branding firm based in Quito, Ecuador. Their services include Branding and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Brooklyn, NY
Services provided
Established in 2001, Element 9 is a small Brooklyn, New York-based Digital Strategy company. Their team offers Digital Strategy and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49Irvine, CA
Services provided
SELECT ADVISORS INSTITUTE, LLC is a branding firm founded in 2014. Located in Irvine, California, the team focuses on Branding and Corporate Training & Coaching.
Read more -
UndisclosedUndisclosed10 - 49Columbia, MO
Services provided
JMO Communications, LLC is a branding company founded in 2017. The firm provides Branding and Corporate Training & Coaching.
Read more -
UndisclosedUndisclosed10 - 49Carlsbad, CA
Services provided
Multivariable Solutions is a branding firm located in Carlsbad, California. Their services include Branding and Corporate Training & Coaching.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
CODE mktg. Is a branding agency. Launched in 2019, the agency offers Branding and Corporate Training & Coaching.
Read more -
UndisclosedUndisclosed10 - 49Dehradun, India
Services provided
Headquartered in Dehradun, India, Zaclab Technologies is a social media marketing agency. Established in 2017, the team focuses on Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Established in 2018, JR Comunicaciones - Eventos is a Digital Strategy company. Their services include Digital Strategy and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Beijing, China
Services provided
Beijing Novatin Information Technology Co., Ltd. Is a branding company. In Beijing, China, their team specializes in Branding and Market Research.
Read more -
UndisclosedUndisclosed10 - 49Shanghai, China
Services provided
Shanghai GMA Marketing Planning Co., Ltd., a SEO company, was established in 2013. The agency offers Search Engine Optimization and Advertising, and is small.
Read more -
UndisclosedUndisclosed10 - 49Washington, DC
Services provided
DARLINGTON GROUP LLC is an IT strategy consulting company. They were founded in 2010, and their services include IT strategy consulting and Mobile App Development.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.9/40.018.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.8/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.9/40.017.6/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
Why Consumer Privacy Has Become a Core Brand Value
Consumer privacy has become a core brand value. Learn how rising awareness and regulation could reshape your branding strategy.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style