Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed10 - 49Edinburgh , Scotland
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Founded in 2007, The Corner Shop PR is a public relations agency. The small team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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AJC PR is a PR company established in 1993. The team provides Public Relations and is in Edinburgh, Scotland.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 25 projects10 to 1 Public Relations is a Public Relations agency specializing in media and influencer relations, corporate communications, and crisis management. Client feedback is overwhelmingly positive, with 100% of reviews highlighting their professionalism, effective communication, and timely deliverables. Approximately 60% of reviewers praised their ability to enhance brand reputation and secure significant media coverage. The agency is lauded for its strategic approach in public communications, effectively increasing brand awareness and successfully managing corporate reputation.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Figure 11 Communications, a small public relations company, is headquartered in Edinburgh, Scotland. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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McMillan Consultancy Ltd, a PR company, was established in 2015. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Niche Works PR & Marketing Ltd is a public relations firm. The team is in Edinburgh, Scotland, and their services include Public Relations.
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UndisclosedUndisclosed10 - 49Montreal, Canada
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PR agency Impact Public Affairs specializes in Public Relations and Social Media Marketing. They are in Montreal, Canada.
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UndisclosedUndisclosed10 - 49Montreal, Canada
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Octane, a public relations agency, is in Montreal, Canada. Founded in 1990, the team focuses on Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Founded in 1994, Morin Relations Publiques is a small public relations firm. Their team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Leeds, England
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Maccomms is a public relations agency. Established in 2015, the firm is located in Leeds, England. Their team provides Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
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Based in Lisboa, Portugal, ATREVIA Portugal is a midsize PR firm. The team focuses on Public Relations and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9
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Soulmedia india is a small public relations firm located in India. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Leeds, England
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Brand 8 PR is a public relations company located in Leeds, England. They specialize in Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Chocolate PR is a public relations company. Founded in 2004, their team offers Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Carmel Harrison PR, a public relations company, focus on Public Relations. They were founded in 2011.
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UndisclosedUndisclosed2 - 9Leeds, England
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SLB PR is a small PR agency headquartered in Leeds, England. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Farsley, England
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In Farsley, England, Candid PR is a PR company. Established in 2009, the team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Appeal PR, a small public relations firm, is in Leeds, England. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Act PR is a PR company. Their small team is headquartered in Leeds, England. Their team offers Public Relations.
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UndisclosedUndisclosed2 - 9Bradford, England
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Aka PR, a PR agency, is in Bradford, England. They provide Public Relations and were launched in 1993.
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UndisclosedUndisclosed2 - 9Leeds, England
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Public relations company Yorkshire Cloud focuses on Public Relations. They are headquartered in Leeds, England.
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UndisclosedUndisclosed2 - 9
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Located in Leeds, England, The Round Foundry is a small PR firm. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Litmus is a small Leeds, England-based public relations firm. The team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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French PR is a small PR firm based in Leeds, England. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Dublin 2, Ireland
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MKC Communications Ireland is a public relations agency. Their team is based in Dublin 2, Ireland. The agency specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Launched in 1990, Crotty Communications is a small PR firm. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Established in 1990, Heneghan PR, a small public relations company, is based in Dublin, Ireland. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Dublin 2, Ireland
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Founded in 1995, Gibney Communications is a small public relations company headquartered in Dublin 2, Ireland. Their team offers Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Q4 Public Relations, a public relations company, was founded in 2003. They offers Public Relations.
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UndisclosedUndisclosed2 - 9Dublin 4 , Ireland
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Hall Public Relations & Corporate Affairs, a public relations company, is in Dublin 4 , Ireland. They provide Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Fifteen Minutes Public Relations is a PR agency. Their small team is in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Presence PR is a PR company. Launched in 2003, the firm is headquartered in Dublin, Ireland. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Berbay Marketing & Public Relations is a public relations firm. Their small team is based in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Public relations firm Murray is in Dublin, Ireland. They provide Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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DHR Communications is a PR company. They are headquartered in Dublin, Ireland and have small team of experts. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Dalkey, Ireland
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Founded in 1991, Bracken Public Relations is a PR company. The small team provides Public Relations.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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42West is a branding agency and public relations firm headquartered in Los Angeles, California. Launched in 2004, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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CLD PR is a small PR agency headquartered in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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B/HI, Inc. Is a public relations company. Located in Los Angeles, California, the agency was launched in 1986. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Quebec City, Canada
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Preambule Communication is a PR firm. The Quebec City, Canada-based company was founded in 1986. Their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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PR agency VPE Public Relations is based in Los Angeles, California. They provide Public Relations and were launched in 1988.
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UndisclosedUndisclosed10 - 49Dublin 4 , Ireland
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Established in 1998, Limelight Communications is a public relations company. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Dublin , Ireland
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Public relations firm Engage Ireland is headquartered in Dublin , Ireland. Established in 2003, the team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Dublin 4, Ireland
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Notorious, a small PR firm, is in Dublin 4, Ireland. The team provides Public Relations.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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Commssolver PR, a small PR company, is headquartered in Dublin, Ireland. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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PR company All Good Tales was founded in 2016. The team specializes in Public Relations and is headquartered in Dublin, Ireland.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Sard Verbinnen & Co is a public relations agency founded in 1992. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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FACTORY PR is a public relations firm. Their small team of employees is located in Los Angeles, California. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Advantage Public Relations is a public relations agency. Their small team is based in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Founded in 2011, Soda Pop Public Relations is a small PR company based in Los Angeles, California. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Glendale, CA
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Y.E.S. Public Relations is a public relations company based in Glendale, California. Their services include Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.9/40.018.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.8/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.9/40.017.6/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style